HRIA 'Hammer Down' Podcast Shares Stories of Car Culture and Business Success

HRIA Hammer Down PodcastBy Ashley Reyes

The SEMA Hot Rod Industry Alliance (HRIA) has launched "Hammer Down: The Hot Rod Industry Alliance (HRIA) Podcast," an inside look into the world and history of car culture. Hosted by Kevin Oeste, creative director at V8TV Productions, "Hammer Down" includes interviews with industry personalities in the hot-rod and auto-restoration realms sharing their unique experiences, stories and industry advice. 

"Our goal is to offer a resource where enthusiasts can access useful and entertaining hot-rod industry insights," said HRIA Chair and SEMA Board Member Tim McCarthy. "While 'Hammer Down' will focus mostly on the hot-rod industry, the episodes are geared towards enthusiasts and gearheads of all kinds. We will tell stories of the past and the present, sharing knowledge that can benefit one's personal and professional growth."   

As a SEMA council, HRIA's primary objectives are to ensure the prosperity of the hot-rod industry and increase awareness of the market. The podcast expands this mission, sharing the passion and innovation that exists within the industry. 

The first episode is now live and features guests Tim McCarthy, owner of HushMat and ZyCoatJerry Slover, owner of Pete and Jake's; and Bill Ganahl, owner of South City Customs.

Topics include: 

  • Insight into the mission of the SEMA HRIA, including its impact on hot-rod businesses and the industry.    
  • Valuable tips from hot-rod business owners, helping listeners navigate the ever-evolving industry landscape.
  • Stories behind legendary cars that left an indelible mark on the industry, like the iconic California Kid.

"We are thrilled to collaborate with professionals who are knowledgeable and passionate about topics that are important to the automotive industry," added McCarthy. "We invite everyone to join us for what promises to be an exciting ride."  

Subscribe to "Hammer Down: The Hot Rod Industry Alliance (HRIA) Podcast" on Apple Podcasts and Spotify. Additional episodes will be released throughout the year.