SEMA Garage TechTalks: Ford Mustang Event

By SEMA News Editors

In partnership with Ford Motor Company, SEMA Garage announces the debut of SEMA Garage TechTalks, and a new measuring session featuring the Ford Mustang Dark Horse and Ford Mustang Mach-E Rally.


Ford Mustang Dark Horse and Ford Mustang Mach-E Rally

The new SEMA Garage TechTalk events will provide a forum where original equipment manufacturers (OEMs) and SEMA-member aftermarket manufacturers come together to discuss future accessory opportunities, integration, trends, technology, marketing and business opportunities.

This Mustang event will combine two different vehicle teams representing the Ford Mustang Dark Horse and Ford Mustang Mach-E platforms. This combination will provide attendees with a great opportunity to learn and engage with subject-matter experts (SMEs) from battery electric to high-performance internal combustion powertrains. Each vehicle team will be accompanied by a group of vehicle representatives, including the chief program engineer, vehicle integration, marketing and branding, and engineering.

In addition, this event will feature an exclusive measuring session opportunity alongside of the vehicle SMEs, where attendees will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience with both vehicles, which feature two different trim levels each.   

Event Details:

Date: Monday, April 8, 2024
Location: SEMA Garage Detroit
14655 Jib St. Plymouth, MI 48170


10:00 a.m.-12:00 p.m. EST: 

Moderated Panel Discussion.

Subject Presentation & Open Discussion.

• 12:00 p.m.-1:00 p.m. EST:

Networking Lunch.

• 1:00 p.m.-5:00 p.m. EST:

 Vehicle Measuring Session Opportunity.