Councils & Networks

ARMO Highlights Innovation at Spring Carlisle Through Hot Products Showcase

By Ashley Reyes

The SEMA Automotive Restoration Organization (ARMO) will highlight new and innovative products from top restoration and hot-rod manufacturers through its Hot Products Showcase, scheduled for April 18-20, 2024, at the Spring Carlisle in Carlisle, Pennsylvania. The dedicated feature will be on display in the ARMO tent, located between the stage and the grandstands. Learn how to display your product here.

ARMO Showcase Hot Products tent

Attendees who visit the tent will vote for their favorite new products.

Showcase participation is free and open to ARMO-member companies as a benefit of membership. Manufacturers gain exposure from displaying their newest innovations in a prime location, while consumers and media can easily access and view new products that are hot in the market.

"Every day, manufacturers are pushing the envelope to create cutting-edge products that enhance the look, feel and safety of classic cars," said ARMO Council Director Marcy Yanus. "The ARMO Hot Products Showcase is our way of getting our members' products in front of a mass audience, ensuring the longevity and prosperity of the automotive restoration industry."

The annual showcase is comprised of dozens of products, ranging from wheels and tires to bench seats and floor mats, connector kits, dash pads, radiators and more. Manufacturers can ship their products in advance with a return label or drop off their products on-site. ARMO sets up and takes down the products' display, providing the manufacturer with a seamless, minimal-effort experience.

Carlisle attendees who visit the tent will have the opportunity to vote for their favorite new products in multiple categories, with the winners recognized via SEMA channels and honored at the ARMO Reception at the 2024 SEMA Show in Las Vegas. The awards provide added value to the showcase, expanding the member companies' brand and product reach.  

Product registration is open now until April 5. Submit your products at