FLN Member Spotlight: Dan LaRou of Chrome Enhancements

Dan La RouBy Ashley Reyes

The SEMA Future Leaders Network (FLN) named Dan LaRou, director of logistics at Chrome Enhancements, as the network’s newest spotlight member.  

Get to know LaRou in his interview with SEMA News below.  

SEMA News: What is the best advice you have ever received? 

Dan LaRou: To be proactive instead of reactive. Whether it's professionally or personally, being proactive can help mitigate serious problems in the future and cause less stress if something does not go according to plan. Being proactive can also help generate better ideas that can lead to bigger success. 

SN: What keeps you in the industry? 

DL: My passion for cars keeps me in the automotive aftermarket industry. I love that there are so many different things that you can do to a vehicle to make it your own. I get to go to work every day and mix it with passion. 

SN: Where can you be found on a Saturday? 

DL: If you are looking for me on any given Saturday, spring through fall, I will be at the racetrack or sitting on the beach at the lake. 

SN: How do you prepare for an important meeting?  

DL: By going over the agenda several times to make sure I am well-versed on what the talking points are. I also write some notes for myself beforehand on things I want to talk about. Of course, I always make sure I have my notepad and my favorite pen nearby. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be?  

DL: Lee Iacocca. He may not have been directly a part of the aftermarket industry, but he helped spawn some of the amazing cars we have today. He helped develop my favorite car, the Mustang, and managed to convince Ford to get back into racing. 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.