SEMA Show Highlights

SEMA Announces Best New Product Award Winners at 2023 SEMA Show

By SEMA News Editors

SEMA has announced its Best New Products Award winners during the 2023 SEMA Show last week in Las Vegas. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2023.

Team Plus

The Team Plus Wheel Turtle Pro from Team Plus was honored as the Best New Product Awards winner in the Performance-Racing Product category at the 2023 SEMA Show.

SEMA's annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 18 award categories and each category has one winner and two runners-up.

More than 1,300 products were entered into the 18 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more. 

The New Product Award Winners are:

The 2023 SEMA New Product Award winners and runners-up are as follows:

Advanced Driver Assistance System (ADAS) Product
  • Winner: Ultimate ADAS™, Hunter Engineering Company
  • Runner Up: National CDS 360 OEM Laptop, National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions
  • Runner Up: AiDN, Diagnostic Network
Collision Repair & Refinish Product
  • Winner: Goliath Test Weld Stand, Goliath Carts
  • Runner Up: GUNI X Series, GUNIWHEEL LLC
  • Runner Up: KECO GPR+ System, KECO Body Repair Products
Electric Vehicle Product
  • Winner: '16-'21 Tesla Model S NOVA-Series LED Projector Headlights, AlphaRex
  • Runner Up: Venom EV Conversion Kit, Scorpion EV
  • Runner Up: Plug-N-Play Digital Sound Processor Solution for Tesla Model Vehicles, Metra Electronics
Engineered New Product
  • Winner: Holley Easy Level Fuel Sender, Holley
  • Runner Up: BoostGate50, Turbosmart USA
  • Runner Up: ORANGETOP™ HYPERCORE LITHIUM™ Marine/RV Deep Cycle Batteries, OPTIMA Batteries
Exterior Accessory Product
  • Winner: BAK Industries - X4ts Truck Bed Cover, RealTruck 
  • Runner Up: '18-'20 Ford F-150 Sequential Turn Signal Animated Red LED Bar Tail Light, Spec-D Tuning
  • Runner Up: RADIANCE+ POD RGBW, Rigid Industries
Interior Accessory Product
  • Winner: '78-'88 RGB LED Monte Carlo/El Camino Gauge Cluster w/IQ Signal Installation Module, Intellitronix
  • Runner Up: CURT Discovery™ NEXT Time-Delay Brake Controller, Lippert Curt Luverne Ranch Hand Aries UWS
  • Runner Up: Fanttik DynamicClean™ V10 Apex Pivoting Car Vacuum Cordless, Fanttik
Merchandising Display
  • Winner: NACHO POP Dealer Display, ARB 4x4 Accessories
  • Runner Up: HitchMount LED Pod display, Diode Dynamics
  • Runner Up: Green Filter Legendary Performance Now in Vibrant Colors, Green Filter
Mobile Electronics Product
  • Winner: DroneMobile XC Dash Cam with Remote Start Alarm Integration, Firstech, LLC
  • Runner Up: OPSIS by Stinger, AAMP Global
  • Runner Up: AI Dash Cam 4K + 1080p, Horizon Brands
Off-Road/4-Wheel-Drive Product
  • Winner: '22-'23 Toyota Tundra 6-in. Stage 9 Suspension System Billet With Subframe Kit, Icon Vehicle Dynamics
  • Runner Up: Advance Adapters Atlas Adapter for RAM, JEEP, Dodge 8HP Transmissions, Advance Adapters
  • Runner Up: Universal Recovery Mount, SeaSucker
Packaging Design
  • Winner: Formula DRIFT Premium Comfort Seat Cover, Horizon Brands
  • Runner Up: Katana Plus HVLP Spray Gun, Anest Iwata Americas
  • Runner Up: RetroSound® Europa Radio, Retro Manufacturing
Performance-Racing Product
  • Winner: Team Plus Wheel Turtle Pro, Team Plus
  • Runner Up: Dart Machinery Toyota 2JZ Engine Block, Race Winning Brands
  • Runner Up: Carbon TRc Intake Manifold, Performance Design
Performance-Street Product
  • Winner: Hyperformance Pistons, United Engine & Machine
  • Runner Up: Universal Hydroelectric Power Steering System, EPAS Performance
  • Runner Up: GM A/F/X Body Tall Hub Spindle, Ridetech
Powersports Product
  • Winner: NACHO Quatro Combo, ARB 4x4 Accessories
  • Runner Up: AMSOIL ATV/UTV Oil Change Kits, AMSOIL Inc.
  • Runner Up: 19-plus Honda Talon UTV6 Front Brake Kit, Wilwood Disc Brakes
Street Rod/Custom Car Product
  • Winner: 4, 6 and 8 Position Relay Panels, American Autowire
  • Runner Up: RnR Modular Drop Knuckle, Pyramid Optimized Design
  • Runner Up: Radiator/Water Pump Clamp on Compression AN Fitting (-16AN or -20AN), CVF Racing
Tire and Related Product
  • Winner: Fanttik X9 Pro Portable Tire Inflator with Accessories All-in-One, Fanttik
  • Runner Up: Cooper Cobra Instinct, Cooper Tire & Rubber Co.
  • Runner Up: Baja Boss XS, Mickey Thompson Tires and Wheels
Tools and Equipment Product
  • Winner: SoloSwap™ Big Block Chevy Mock Up Engine Swap Dummy Blocks, Speedway Motors Inc.
  • Runner Up: TRAC TireJack/Roller Accessory Plate, TRAC/Tire Rotation Assistance Cart-Tire Jack
  • Runner Up: WheelWise™ Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 5-Lug Metric, Speedway Motors Inc.
Van/Pickup/Sport-Utility Product
  • Winner: Aeroleaf for Chevy 1500, Universal Air Suspension
  • Runner Up: Exhaust Manifold Kit Dodge/Ram 5.7L HEMI 1500 DS/2500 DJ/3500 D2 '09-'18 & Ram 1500 Classic DS '19-'22, BD Diesel
  • Runner Up: Shellz '23 Ford Super Duty Trim Black-Out Kit, ECOOLOGICAL
Wheel and Related Product
  • Winner: Defiant Wheels, DF06, 20x10, Dark Satin Charcoal, 4PLAY Wheels
  • Runner Up: TR29, Voxx Products
  • Runner Up: ICON ALLOYS, 17x8.5 ANZA, Icon Vehicle Dynamics