By SEMA News Editors
LTA Manufacturing has officially launched its new truck 
topper brand, Venturous Truck Tops, last week at the 2023 SEMA Show in Las Vegas. The first-of-its-kind truck cap solution incorporates the all-new, patent-pending PolyFuse™ Technology to produce a top that is designed to be lighter, stronger and sleeker than traditional truck tops. It is the first major advancement to truck top manufacturing in more than 50 years, the company stated.
Current truck tops are manufactured with an open-mold system that uses fiberglass and resin mixed with fillers such as calcium carbonate, layered with a cardboard honeycomb in the center. To create an improved, more efficient solution, LTA Manufacturing invented PolyFuse Technology, which uses a closed-mold system in its injection molding process to produce a top that is lighter and stronger and has a higher weight capacity for truck top accessories and roof rack systems.
"This is truly a game-changing solution in a largely traditional market," said Matt Blais, vice president of sales, LTA Manufacturing. "For years, the manufacturing process for truck tops has been the same. The launch of Venturous Truck Tops marks the first time this innovative production technology is being used to create an entirely new type of top."
The PolyFuse technology enables a truck top to be 38% lighter and three-times stronger than other models on the market, as the Venturous top can withstand up to 1,500 lbs. of static weight and up to 750 lbs. dynamic. Additionally, the closed-mold PolyFuse process generates a truck top that is more uniform and more consistent in shape, eliminates air pockets, and reduces the risk of condensation.
Having been specifically designed with outdoor adventures and off-road durability in mind, Venturous Truck Tops are easily customizable to fit the needs of different lifestyles with options and add-ons ranging from increased storage space to increased security.
To learn more, visit venturoustrucktops.com. To find an LTA dealer near you, click here.
Fisker Names David King Chief Technology Officer
Los Angeles-based Fisker, the company on a mission to create the world's most emotional and sustainable electric vehicles (EVs), has announced that David King has been promoted to chief technology officer.
King will immediately assume his new role, replacing Dr. Burkhard Huhnke, who will leave the company for personal reasons.
King joined Fisker in 2021 after three decades in the auto industry. As Fisker's senior vice president of engineering, he previously headed up global body engineering, where he oversaw the development and launch of the Ocean body program in Graz, Austria, at Fisker's manufacturing facility. King also supervised UK operations and led Fisker Magic Works, the company's special vehicle division. In this position, he has been leading the development of the Fisker Ronin super GT convertible and the Force-E offroad package for the Fisker Ocean.
As CTO, King will report to Chairman and CEO Henrik Fisker and will lead Fisker's global engineering and software teams in the United States, Europe, India and China.
For more information, visit fiskerinc.com.
Full Race Takes Full Control of Distribution Channels With MidwayPlus
MidwayPlus has announced that Full Race has completed the modernization of its wholesale distribution channels using the MidwayPlus SaaS platform. A brand-new Full Race B2B Storefront on MidwayPlus is designed to deliver a better user experience for their resellers and offers a window into hundreds of new wholesale opportunities that exist in the MidwayPlus marketplace.
Full Race's partnership with MidwayPlus empowers them to scale their wholesale efforts while maintaining a focus on product development and fulfillment.
MidwayPlus centralizes all B2B orders through a single portal, controls discounts for all customers, ensures the latest product info is available and provides a marketing channel to customers through the MidwayPlus feed, checking all of the boxes that Full Race required for its B2B strategy without the need to scale their staff.
For more information, visit midwayplus.com.