By Ashley Reyes
The SEMA Hot Rod Industry Alliance (HRIA) has opened entries for its Design & Innovation Award and Evolution of Hot-Rodding Award that will recognize exceptional hot rods at the 2023 SEMA Show, October 31-November 3 in Las Vegas.
The Design & Innovation Award will be presented to a builder or shop in recognition of a vehicle that exemplifies the meaning of an exceptional hot rod. The build will be judged on details in the design, craftsmanship and engineering that represent the passion and skill of the builder and the creativity of their innovative mind.
The Evolution of Hot-Rodding Award will be presented to a builder or shop in recognition of a vehicle that pushes the boundaries of tradition and embodies the evolving trends in the hot rod industry. The build will be judged on exceptional quality, creative design, innovative technology and features that advance and expand the definition of a hot rod.
To enter, builders must post a photo of their vehicle on Instagram using the hashtag #SEMAHRIA2023. The caption must include the vehicle's year, make and model, builder name, shop name and booth number or relative location (i.e., Silver Lot) at the SEMA Show. The photo can be a sneak peek of a section of the car and does not have to be the entire vehicle.
Judges (three hot-rod industry experts) will view the entries on the SEMA Show floor. All entries will be considered for both awards at the discretion of the judges. Winners will be announced and celebrated at the HRIA Reception, Wednesday, November 1, from 5:15 p.m.-8:00 p.m. PDT at the Westgate Hotel, Pavilions 9-11.
Questions can be directed to HRIA Director Marcy Yanus at Marcy@sema.org.