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All-Midwest Sales Celebrates 55 Years of Serving the Automotive Aftermarket

By SEMA Editors

All-Midwest Sales, the provider of automotive All-Midwest aftermarket manufacturer's representation, will celebrate 55 years of servicing the industry in 2023.

Founded in 1968 and headquartered in Hinkley, Ohio, All-Midwest Sales features regional representative offices throughout the Midwest under the direction of Jim Morehouse, president of the company.

"We provide personal calls that offer additional attention to your needs. Quality representation does not cost money; it makes money," said Morehouse.

All-Midwest Sales serves as the "specialty automotive aftermarket connection" and provides the following:

  • Principle Function: The manufacturer representative's principle function is to represent the contracted manufacturer in a manner that coincides with their needs and image while being the eyes and ears for the manufacturer to keep them in tune with today's market in the areas represented.
  • Who Will Benefit: The manufacturers that will benefit most are the companies that want to penetrate the wholesale and retail distribution markets in the most timely and efficient manner.
  • Services: The most significant service that a manufacturer rep agency can provide is the depth of knowledge of their particular market and the ability to place more personnel in the field than would be economically viable for the manufacturer. The manufacturer gets to utilize the services of personnel that concentrate on a particular geographic and market area.

The manufacturer's representative develops relationships with distributors by knowing the territory and providing up-to-date product information, giving them the knowledge to market the products they represent.

The relationships are further developed by periodic visits to keep the jobber informed and ensure that they have a reliable source for the products they represent. All this activity allows the representative to harvest feedback from the manufacturer they represent.

The manufacturer's representative is also an extension of the manufacturer and its various departments. From technical support to shipping to accounting, the manufacturer's representative will aid the manufacturer and free up their time to proceed with other projects as needed. 

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