Councils & Networks

SBN Webinar: How Organizations Can Empower Women Through a Male Ally Program

By Ashley Reyes

The first two sessions of the SEMA Businesswomen's Network (SBN) Male AllySBN Webinar series provided members with examples and knowledge of a male ally in the automotive aftermarket.

A panel of aftermarket leaders will now come together to share actionable ideas for applying a male ally program into an organization during the webinar series' final session, "Looking to the Future," on September 19 at 12:00 p.m. PDT/3:00 p.m. EDT.

Featuring Rachel Speir of RS Marqueting as moderator and speakers Seth Metzger of Dana Incorporated, Matt Reasoner of Truck Hero and Dana Wilke of the Jessi Combs Foundation, the session will leave viewers inspired and equipped to start a male ally program that empowers and supports women in their aftermarket roles.

Attendees will learn:

  • Tips for starting a male ally program in their workplace. 
  • How to get upper management to see the value of a male ally program. 
  • Ways to measure the success of these efforts within an organization. 
  • How employees can facilitate being a male ally to women. 
  • How females can support a male ally program. 
  • How to ensure male ally efforts are sustained in the company culture. 

This session will give participants the tools to bridge the "why" of why male allies are essential with the "how" of how to make it a part of any work culture. Register today!