Councils & Networks

SEMA Show PRO Cup Challenge Puts Automotive Restylers in the Spotlight

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By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) is gearing up to hostPRO Cup its fourth annual SEMA Show PRO Cup Challenge and is looking for automotive restylers who can develop a unique vehicle package to be featured in the PRO booth.  

The PRO Cup Challenge is designed to encourage the customization of new-model vehicles and raise awareness of the benefits of vehicle accessorization to the general public. Through the competition, restylers benefit from gaining exposure for their company and skills by developing an accessory package that is both profitable and easy to replicate.  

The vehicle package must have maximum labor hours of 40 hours per package installed, a wholesale cost of no more than $12,500 to the dealer and inspire mainstream consumers, dealers and restylers to customize their vehicles.

Six competitors will be selected to have their vehicles displayed in the PRO booth in the West Hall at the SEMA Show in Las Vegas, October 31-November 3. Judges will select a PRO Cup Challenge-winning vehicle based on mass appeal, ease to replicate and potential profitability. SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People's Choice Award. 

Applications are due Friday, August 11. Don't miss your chance to solidify your reputation as a top-tier restyler in the automotive industry. Submit your PRO Cup Challenge application today

Hear from 2022 PRO Cup Challenge Winner Hannah Coulter about her experience in this video: