Councils & Networks

TORA Member Spotlight: Aaron Marshall, BERG Performance

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) named Aaron MarshallTORA as the council's newest spotlight volunteer. Marshall founded Berg Performance, an aftermarket specialty shop for Audi, Volkswagen and Porsche vehicles. Get to know Marshall in his interview with SEMA News below. 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 

Aaron Marshall: An absolute love for the vehicles we work on and wanting to share the little-known capability of platforms we service. 

SN: Why did you decide to volunteer for TORA?  

AM: SEMA and TORA are fantastic platforms that we have not participated in much. This gives us an outlet to step outside our bubble. 

SN: What advice do you have for someone pursuing a career in the automotive aftermarket? 

AM: It's a tough market. Be better than everyone else and be genuine. 

SN: What is your dream truck or off-road vehicle? 

AM: We built it--an '08 Cayenne Turbo. You could find me at the canyon road ripping it up or at the end of the trail.  

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.