By Ashley Reyes
Women have been breaking barriers and making significant strides in the traditionally male-dominated automotive aftermarket industry; however, achieving true equality and inclusivity in the field still requires a collective effort from both men and women.
SEMA members are invited to the first session of the SEMA Businesswomen's Network (SBN) Male Ally Webinar Series, "What Does a Male Ally Look Like?" on Tuesday, June 27, at 12:00 p.m. PDT to learn what a male ally is, why it's important and how it's accomplished.
Wade Kawasaki, partner at Legendary Companies, Frank Vasquez of KW Suspensions, Tara Thompson of Dixie 4 Wheel Drive and Rachel Speir of RS Marqueting will share their experiences with male allyship, resources to help raise male allyship awareness, and facilitation and ways to empower more people to be allies for females in the industry.
Attendees will walk away knowing the general definition of what a male ally is and key characteristics that could be helpful when encountering a situation that requires one. Register here.