Business Tools

Maximizing Social Media to Reach a Targeted Audience

By Ashley Reyes

What is a social-media calendar and how can aftermarket brands use it to create and maintain a strong social-media presence?

Dan Kahn, founder of Kahn Media, and Barry Alt, founder of Motorhead Digital, recently shared tips for using social media in the aftermarket space. Watch highlights from their webinar "Introduction to the Three Cs of Social Media: Content, Calendar and Channels, presented by ARMO," below. 

Watch the full webinar here. [Note: logging into your account is required.]

You'll learn best practices for planning out your social-media content, where to find ideas when you get stuck and how aftermarket brands can create content that builds engagement rather than just pushes out information.