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SEMA Product-Pitching Competition Premieres on Nationwide Television


SEMA Launch Pad--the automotive industry's ultimate product-pitching competition that has propelled inventors and entrepreneurs to successful, thriving businesses since 2013--will be featured on a nationwide television special premiering April 15 on the History Channel.

Viewers will watch as the five finalists make their way to Las Vegas, where they pitch their products and ideas in front of a live crowd at the SEMA Show to a panel of judges featuring industry experts and icons. They included Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB) and Alex Parker (Redline Detection). With a grand prize valued at $92,000 including $75,000 in cash, the competitors give it their all and hold nothing back.

"The first year the SEMA Launch Pad was introduced to a nationwide television audience was in 2022, and the response was fantastic," said RJ de Vera, SEMA vice president of marketing. "We are excited to once again have the potential life-changing competition showcased on the History Channel. Viewers will be amazed and inspired with each contestants' innovation and perseverance. It's the American dream unfolding right in front of your eyes."

Over the past 10 years, hundreds of entrepreneurs have pitched their products, services and business ideas to industry professionals live on stage and been offered tips for success. The TV special airs on the History Channel, April 15, at 6:00 a.m. (PDT)/9:00 a.m. (EDT).

To learn more about the SEMA Launch Pad, visit