By SEMA Editors
The road to the 2023 SEMA Show begins with the annual Priority Selection Process—where companies choose a Show floor location based on exhibitor seniority. The process literally builds the SEMA Show section by section, booth by booth.
“It is like the order of a pro sports draft; we rank each exhibitor by seniority, determined by how many SEMA Shows an exhibitor has participated in and by Show section,” said Andy Tompkins, SEMA’s trade show director. “To do this, we call every single exhibitor; we speak to brands that are just starting out, all the way to established companies that have been part of the Show for years.”
Every approved exhibitor that submits their Exhibit Space Rental Application (ESRA) and deposit prior to the April 3 deadline has the opportunity to select their booth space. During the exhibitor’s time to pick, a SEMA Show account representative will call the primary SEMA Show contact and help locate and assign the exhibit space that best suits the company’s needs.
“This is a fair and equitable way for companies to select their best possible location—part of our commitment to providing the best exhibit experience possible,” Tompkins said. “We even have tie-breakers built into the system in case companies have the same seniority. The process is never the same, which is one of the ways we keep the SEMA Show so cool, exciting and new each year.”
One of the most important aspects for having a successful Show is pre-Show marketing and promotion. The Priority Selection Process allows exhibitors to understand their Show floor location and how large their exhibit is going to be so they can begin to envision their display design, product presentation, staffing and promote their presence at the Show.
“This process creates the Show floorplan that we publish each year, which buyers, media and other Show attendees preview, helping to promote participating brands to a world of buying power and getting thousands of people ready to attend and work the Show like a pro,” Tompkins said.
To date, nearly 1,500 companies have committed to exhibiting at the 2023 SEMA Show. Organizers expect the number to increase to more than 2,000 by Show time. See who is exhibiting.
There is still time to get involved in this process; submit your ESRA application by April 3! Don’t miss this opportunity to connect with the world’s most iconic buying organizations, media, manufacturers and influencers.
The 2023 SEMA Show will be held October 31–November 3 in Las Vegas. For more information about exhibiting, visit www.SEMAShow.com/exhibitor or check out the exhibitor brochure.