By Ashley Reyes
Working with content creators/social-media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing can help increase brand awareness, reach targeted audiences, build brand credibility, increase conversions and keep consumers engaged through new and organic content.
SEMA members are invited to learn about working with influencers during the “Influencer Marketing for Aftermarket Brands” live webinar, January 17, at 10:00 a.m. (PST). Attendees will hear from industry leaders at DriveShop—an influencer marketing agency specializing in the automotive aftermarket—as they deep-dive into the fundamentals of influencer marketing.
Attendees will discover:
- How to integrate influencer marketing into your existing marketing strategy.
- How to identify the right influencers to work with and how audience relevancy and story alignment come into play.
- How to get the most out of influencer partnerships.
- Common mistakes and pitfalls to avoid when choosing an influencer.
Presented by DriveShop CEO Derek Drake and Program Director Lisa Cabalquinto, this online event will teach businesses the best-kept secrets for successfully utilizing social-media influencers. Attendees will participate in a Q&A session with the speakers and get real examples of influencer marketing that are taking off in the aftermarket industry.