SEMA Show Highlights

SEMA Launch Pad Announces Top Two Finalists

Finalists vying for the 2022 SEMA Launch Pad grand-prize package valued at $92,000 have been narrowed down to two: 

Susan Pieper, DMOS Collective Inc.
Stealth and Delta Car Shovels: Premium indestructible advanced designed shovels that are easy to stow and mount on various vehicle racks and platforms.

Kevin Robinson, TRAC LLC
TRAC Tire Jack: Tool designed to make removing or installing a wheel/tire from a vehicle safer, simpler and easier.

They will go on to pitch their products on stage at the newly revamped SEMA Awards Banquet on Thursday, November 3.

Launch Pad

Susan Pieper of DMOS Collective Inc. and Kevin Robinson of TRAC LLC are the top two finalists for this year's SEMA Launch Pad competition.

“Winning SEMA Launch Pad is truly an opportunity of a lifetime,” said Myles Kovacs, one of the competition's judges. “Not only does each competitor benefit from the experience, but we are also able to shed light on the products and services that fill a gap in the industry and can inspire future inventors to do the same.”  

Since 2013, the SEMA Launch Pad has served as the ultimate product-pitching competition for the automotive aftermarket. In addition to competing for a prize package that includes space at the world-renown SEMA Show and promotion on national television, contestants build connections and receive support from established experts who serve as judges and mentors in the program.

The four judges are Chip Foose, award-winning vehicle builder and artist best known from the TV hit series “Overhaulin’”; Jared Hare, an innovator and entrepreneur who founded Addictive Desert Designs in 2007 and has grown the company into one of the leading offroad brands; Kovacs, a trend setter who founded DUB magazine and launched TIS Wheels; and Alex Parker, industry advocate and CMO of the 2020 SEMA Manufacturer of the Year Winner Redline Detection.

“This year’s SEMA Launch Pad competitors were among the best that we’ve ever seen,” Kovacs said. “I’m constantly amazed at the ingenuity, passion and drive we see from competitors. It’s going to be difficult to select just one winner from the group.”

The Top 15 semifinalists have their products displayed in a special Launch Pad Corral of the 2022 SEMA Show in Central Hall booth #22970. A must see-feature, the Launch Pad Corral gives competitors an exclusive opportunity to educate Showgoers on their cutting-edge inventions through up-close interactive demonstrations or product displays. Competitors also get an opportunity to increase brand awareness, reaching thousands of potential buyers and business partners from all over the world while attendees learn of new innovations that could benefit their business and customers.

To attend the SEMA Awards Banquet and see the Top 2 contenders battle it out to be crowned the SEMA Launch Pad Champion, visit