SEMA has announced a new program that recognizes content creators and social-media influencers who have significantly impacted the automotive industry and car culture. The new SEMA Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and used his or her platform to positively impact car enthusiasts of all ages.
The award is a result of the rise of content creators’ and social-media influencers’ impact on the industry. Finalists for the award will be selected based on their presence and influence across social-media channels, including YouTube, Instagram, Facebook, TikTok and more. And, for the first time, the SEMA Industry Awards Banquet will host finalists and recognize their impact on growing the $50.9 billion automotive specialty-equipment industry.
“So many automotive influencers have built up a tremendous voice to help promote, shape and protect the automotive industry,” said SEMA Chairman of the Board James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a unique and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognize them for their contributions.”
Fueled by the SEMA Show’s energy and passion, influencers will head to Las Vegas during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings and attend industry gatherings while sharing their experiences for the world to see. The five finalists for the award will be announced next week and featured individually in the weeks to come. The winner will be announced live from among the finalists at the revamped SEMA Industry Awards Banquet on Thursday, November 3.
“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”