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Journalists Who Cover the SEMA Show to Share Insight With Exhibitors at Upcoming Summit

By Della Domingo

Automotive journalists Solomon Lunger (F-100 Builder’s Guide) and Jef White (The SHOP magazine) will join SEMA at the SEMA Show Exhibitor Summit, July 26–28, in Las Vegas.

Exhibitor Summit

Exhibitors will receive valuable insight and learn tips for improving success and gaining greater ROI at the SEMA Show Exhibitor Summit in Las Vegas.

The annual event allows exhibitors a chance to connect directly with SEMA Show organizers and vendors. Exhibitors receive valuable insight and learn tips for improving success and gaining greater ROI. Lunger and White will be part of a breakout session titled “Hear Directly From Media Covering the SEMA Show.” The session gives exhibitors the unique opportunity to hear directly from journalists who cover the SEMA Show. Participants will learn how the media navigate the Las Vegas Convention Center during the Show, what they look for, why they may not be able to cover a story, what their biggest frustrations are, and how exhibitors can increase the likelihood of being featured.

The SEMA Show Exhibitor Summit is open to all exhibitors, but space is limited. Registration is free and includes free hotel and meals during the event.

“The SEMA Show Exhibitor Summit is about helping our exhibitors succeed,” said Tom Gattuso, SEMA vice president of events. “We do everything we can to ensure they are informed about the programs available to help them reach their goals, whether it’s driving buyer traffic to their booths, creating industry awareness, generating media coverage or something else. We work with exhibitors individually to connect them with the programs and resources that meet their individual needs.”

To learn more about the Exhibitor Summit, visit To learn more about media opportunities for exhibitors, contact