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10 SEMA Show Features You Can't Miss

The SEMA Show brings together members of the specialty-equipment industry to connect and conduct business, discover new products, and identify the tech and trends that drive the industry forward.

Throughout the week of the Show, attendees have business, education and trend-spotting opportunities available through a variety of Show features and attractions that spotlight the very best the industry has to offer.

Here are 10 of the features available to SEMA Showgoers:


New Products Showcase (Upper South Hall)

New Products Showcase

The New Products Showcase is the number one destination of buyers and media for good reason. You can see thousands of products all in one place to develop your must-see exhibitor list.

Optima Village (Bronze Lot): See more than 100 Optima Street Car Challenge vehicles undergo dynamic tests of performance, street-ability, and engineering workmanship.

SEMA Electrified (North Hall): The area will feature electric-converted vehicles, testing and service tools, conversion kits and components.

Battle of the Builders (North Hall): Fortune will favor the brave in what is one of SEMA Week’s most anticipated events, the final judging of a nationwide competition for the title of SEMA’s best builder.

SEMA Cruise (Silver Drive)

SEMA Cruise

The ultimate parade of the planet’s coolest custom vehicles departs the Convention Center destined for SEMA Ignited.

SEMA Ignited (West Hall Lot): The Official SEMA Show afterparty and the ultimate car enthusiast experience. See drifting demonstrations, show vehicles up-close and enjoy live music and a variety of food offerings to cap off the week. Your SEMA Show badge gets you in. For more information or to purchase tickets, visit

SEMA Launch Pad Competition (Central Hall): 15 Semi-finalists will have kiosks to showcase their products prior to the final competition and selection of the $92,000 grand prize package winner.

SEMA Overland Experience (West Hall): Product and vehicle displays, education and the overlanding community all come together in an experience that traces its roots to Australia, South Africa, and South America before going big in the US.

Toyo Tires TreadPass (Outside Between Central and South Halls):


See dozens of unique cars and trucks that are trending in the builder community.

SEMA Show Education: Attend any of the 75-plus business and development seminars featuring a premier collection of industry thought leaders responsible for driving innovation and sparking new ideas. This year's education program feature keynote presentations and a leadership track presented by Dale Carnegie.

Register now at