As part of the 2022 SEMA Motorsports Part Manufacturers Council (MPMC) Media Trade Conference, MPMC members recently spent three days connecting with 140-plus media outlets, including several social-media influencers who reach millions of enthusiasts and consumers on Instagram, YouTube, Facebook and TikTok. MPMC recognized the value and benefits that social-media influencers bring to manufacturers, and the council made a concerted effort over the years to open the event up to new media. As a result, the number of social-media influencers at this year’s event reached a record high of 33 SEMA Social Media Correspondents (SMC) taking part in 520 individual meetings.
While these meetings will result in increased awareness, brand exposure and partnerships for many MPMC members, others are just discovering the potential that influencers can bring. To help all manufacturers better understand what social influencers can do, MPMC hosted a webinar for the entire industry prior to the Media Trade Conference.
In the webinar, available here, experts explained the value of working with influencers and how to create successful partnerships. Presented by Driveshop, the webinar included examples of successful partnerships and offered tips for avoiding pitfalls. Driveshop also worked on a pilot initiative to provide select manufacturers at the MPMC Media Trade Conference with a custom campaign dashboard. Participants will be able to review their social partnerships from the event by tracking content posted, get live reporting on content performance and see insights on audience demographics.
“The MPMC Media Trade Conference was developed on the foundation of relationships and collaboration amongst our manufacturers and media partners,” said Melissa Scoles, MPMC chair. “We’re excited we had a solid virtual option to keep the meetings effective and continue the connections with one another.”
To learn more about the SEMA Social Media Correspondent Program or how manufacturers can collaborate with influencers, contact Lisa Cabalquinto from Driveshop at firstname.lastname@example.org.