Business Tools

Exclusive Dale Carnegie Training for SEMA FLN Members

By Ashley Reyes

FLNAs businesses struggle to maintain quality employees, managers are finding greater value in investing in existing staff and providing greater opportunities and support.

The SEMA Future Leader Network (FLN), formerly SEMA Young Executives Network (YEN), introduced a program that may help businesses retain and invest in their employees. Through the Professional Development Training Program presented in partnership with Dale Carnegie, a limited number of emerging team leaders will be able to participate in the program designed specifically for up-and-coming leaders in the automotive aftermarket. The training program from Dale Carnegie is typically $1,600, but is available to FLN members at 50% of the cost and includes complimentary hotel and food for the two-day program in Southern California.

“The Dale Carnegie program is among the best that is available,” said FLN Chair Nick Caloroso. “We’re proud to be able to bring such a high-quality program to the industry and help aspiring leaders grow their skills. This is a proven program that has shown demonstrated results.”

Another great benefit of taking the course through the FLN is that participants will connect with other aspiring leaders in the automotive aftermarket. Complete details:

When/Where: March 24 and 25, 2022 in Diamond Bar, California
Who Should Apply: FLN members (employee-level, including junior level executives and those from small businesses). Please note emerging leaders under 40 in the automotive aftermarket who work for a SEMA-member company can apply for FLN membership at no cost.

Attendees will learn how to:  

  • Communicate professionally and confidently in business situations.
  • Engage others by building rapport, asking pertinent questions and listening.
  • Build relationships and deal effectively with people in a multitude of scenarios.
  • Gain cooperation and influence people, including direct reports, laterally and upward.
  • Use emotional controls to sustain success.

Cost: The program is available for $800 or half of Dale Carnegie’s regular fee, and includes complimentary meals and hotel accommodations for two nights. Participants will also need to arrange their own travel to the event.

The program is limited to 25 FLN members, but any SEMA-member company employee aged 40 and under can apply for FLN membership at no cost. Businesses are encouraged to send their star employees to the conference and take advantage of the cost savings and unique opportunity.

Interested individuals can learn more or contact Denise Waddingham, FLN director, at