By Ashley Reyes
Eighty-eight percent of consumers are unlikely to return to your website if they can’t navigate the page, and research shows that more than half of all websites in the automotive aftermarket are in need of updating.
Barry Alt of Motorhead Digital shares analyses of websites from more than 450 aftermarket restoration, performance and restyling shops.
In today’s digital age, maintaining your business’s online presence and website is more crucial than ever before. User experience is the key to success and higher conversions, and ignoring your online presence can result in a customer’s ability to find you or navigate your service, and encourage them to shop elsewhere.
In a recently released recording of the 2021 SEMA Show Education seminar “Why Ignoring Your Online Presence is Costing You Money,” Barry Alt of Motorhead Digital shares analyses of websites from more than 450 aftermarket restoration, performance and restyling shops.
“In our research, we learned that 55% of industry websites look unprofessional,” said Alt. “Ninety-four percent of first impressions are from people coming to your website and your design. Eighty-eight percent of consumers are unlikely to return if they can’t navigate your website.”
Alt shares real-world examples and research on how companies build an amazing website, rank better in search and get people to their site for free and how to spend money that produces real results.
The seminar is available at semashow.com/education to both SEMA members and nonmembers at no cost. The Virtual Education Portal includes a comprehensive collection of educational webinars and resources targeted to the automotive aftermarket. New seminars are added regularly. Among the newest additions are the following recordings from the 2021 SEMA Show:
- Emissions Compliance: What You Need to Know (Track: Legal and Regulatory)
- Middle East Tazweed (Track: International Roundtables)
- SEMA State of the Industry (Track: Aftermarket Updates and Future Trends)
- Small Business Hacks: 25 Shortcuts for Your Success (Track: Small Business Strategy)
- Women Who Build, Powered by SBN (Track: Builders)
Users can access the program at semashow.com/education.