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YEN Member Spotlight: Alan Reyes, Founder and President of Xtrusion Overland Ashley Reyes

YENAlan Reyes is the SEMA Young Executives Network’s (YEN) newest spotlight member. Reyes is the founder and president of Xtrusion Overland, a company that designs and manufactures off-road vehicle racks and accessories, home and industrial use racks, modular toys and more.

From more than 200 applicants, Reyes was selected as a Top 15 Launch Pad semifinalist earlier this year. His competing product, Modular Cargo Bedracks, is a modular cargo solution that allows the usage of T-Slot aluminum profiles as its main component, thereby resulting in a complete, customizable platform for the end user. Learn more about Reyes in his interview with SEMA below.

SEMA: What is the best advice you have ever received?

Alan Reyes: When life gives you lemons, make lemonade! Life is what you make of it. Positive thinking in every aspect of life will help you achieve your goals and ultimately bring happiness. Always stay positive, regardless of the situation.

SEMA: What keeps you in the industry?

AR: The passion to modify vehicles, add my personal taste and create innovative products.

SEMA: Where can you be found on a Saturday?

AR: I can be found spending time with my wife and kids out at the park or at home watching a movie. As long as it is quality time spent with my family, the place is not important.

SEMA: How do you prepare for an important meeting?

AR: I like to prepare with basic information, but I am a person that works under intuition, see how things develop and take quick decisions. My impulsive nature brings both new challenges and great solutions.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

AR: Henry Ford. He was a visionary who did what others thought impossible and revolutionized the auto industry and manufacturing standards.

If you are a current YEN member, fill out a YEN member spotlight form. Selected candidates may be featured on YEN’s social media, SEMA eNews and YEN-member updates.