Accessorized KIAs Present New Revenue Opportunities for Restylers in SEMA PRO Cup Challenge

By Ashley Reyes

 ’21 Kia Telluride Nightfall, Customized by Crush Customs

SEMA Showgoers will see and discover the potential benefits of accessorizing new model cars and trucks, through the SEMA PRO Cup Challenge. Targeting new car dealers and restylers, the competition includes seven restylers creating a package for a popular new-model vehicle that can be executed quickly and affordably. Modifications must be able to be completed in less than 40 hours and cost no more than $12,500.

Packages are judged based on their mass appeal, ease to replicate and potential profitability for both the restyler and the dealer.

Among the vehicles in the competition are two Kia vehicles.

’21 Kia Telluride Nightfall, Customized by Crush Customs, will feature:

  • Leather
  • Grille Guard
  • Roof Basket
  • Lift/Wheels/Tires
  • Vinyl Graphic
  • Custom wrapped steering wheel and trim
’21 Kia Sorrento S, Customized by City Kia/Vaccar Co.

’21 Kia Sorrento S, Customized by City Kia/Vaccar Co., will feature:

  • Hobbs Roof Rack for Sorento
  • Armordillo Front Push Bar
  • Brenthon Complete Badge Swap
  • WingStep USA Power Running Boards
  • Truxxx 2-in. Lift Kit
  • Axe Wheels 20-in. EX30
  • Toyo Tires 30-in. Open Country A/T III
  • Custom Window Tint
  • Roadwire Leather Upholstery
  • Wheel install Set

Other vehicles competing in the PRO Cup Challenge include: DPS Automotive, ’22 Volkswagen Atlas; On the Rocks 4x4, ’21 Chevrolet Silverado; Integrity Customs, ’20 Jeep Gladiator; Auto Image, ’20 Ford F150 XLT; and Automotive Concepts ’21 Ford Bronco.

All seven competitors will be graded on marketability of the build, ease of reproduction, creativity and profitability by a panel of judges, while all Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth #51085 until 3:00 p.m., Wednesday, November 3. The winner of the Fan Favorite and PRO Cup Challenge will be announced Wednesday during the PRO Booth Happy Hour from 4:00 p.m. to 5:30 p.m.

Stay tuned to SEMA eNews this month as we highlight each of the PRO Cup Challenge competing vehicles.