Exhibitors: Save Money! Make Plans Before the Deadlines

By SEMA Editors

One of the easiest ways to track Show costs and take advantage of early-bird discounts is to access the SEMA Show Deadlines Checklist, part of the Exhibitor Services Manual, which is available at

Many of the discounts available have September 30 deadlines. Here is a look at all of the early-bird discounts (advance rates) from now until the week of the SEMA Show, November 2–5.

September 30

Carpet and Booth Cleaning Order (Advance Rate) - Freeman
Electrical Order – LVCC Exhibits (Advance Rate) – Freeman
Exhibit Accessories (Advance Rate) – Freeman
Exhibit Furnishings (Advance Rate) – Freeman
Rental Exhibit Order (Advance Rate) – Freeman
Special Signs and Graphics (Advance Rate) - Freeman
Utilities: Air/Water/Drain Order – (Advance Rate) – Freeman

October 1

Internet/Telephone Order (Advance Rate) – Cox Business

October 8

New Products Entry (Advance Rate)

October 22

Vehicle Detailing (Advance Rate) – Professional Detailers

More information about the 2021 SEMA Show is available at