People, Places & Racing News

YEN Member Spotlight: Will Brock White of Bob Cook Sales Take Money From His Friends?

By Ashley Reyes

Brock WhiteBrock White is the SEMA Young Executives Network’s (YEN) newest spotlight member. White is a manufacturer’s representative at Bob Cook Sales—a sales, marketing and consulting company for automotive aftermarket manufacturers and resellers.

SEMA: What is the best advice you have ever received?

Brock White: Don’t be afraid to make a dollar off of your friends; You’ll rarely make a cent off of your enemies.

SEMA: What keeps you in the industry?

BW: Variety. As (arguably) the last member of Generation X, I enjoy working with the variety of people in our industry from the young up-and-coming trend setters to the old-school business owners.

SEMA: Where can you be found on a Saturday?

BW: You can find me tackling a project on one of my vehicles, spending time with my dodgeball group or washing my truck to get ready for a night out on the town.

SEMA: How do you prepare for an important meeting?

BW: I prepare by being ready to be surprised. You never know what insider information or interesting stories you may learn that can turn into keys that will open doors in the future!

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

BW: I would go to lunch with Bob Chandler. Pioneering the Monster Truck is a pretty incredible feat in retrospect. It’s really interesting to see how the Monster Truck has both influenced and benefited from so many aspects of our industry—from hardcore motorsport to the way enthusiasts style their pickups.

If you are a current YEN member, fill out a YEN member spotlight form. Selected candidates may be featured on YEN’s social media, SEMA eNews and YEN member updates.