Breaking News

5 Reasons to Plan Now for November

By Jason Catullo

LVCC West Hall Lobby 2021

With under seven months before the opening of the 2021 SEMA Show, positive news from Las Vegas has specialty-equipment businesses eager meet in person, and Show management excited to help reconnect the industry at the world's leading celebration of innovation, ingenuity and passion for automobiles. Momentum for the 2021 space allocation, which takes place in June, is very strong with an anticipated 1,800 companies expected to participate. This will be very appealing to industry buyers who have the chance to secure credentials as registration opens in May.

Below are key dates and information to help attendees and exhibitors prepare for the return of the SEMA Show. For additional information, visit

Positive News From Las Vegas

The city of Las Vegas continues to move toward reopening, with Nevada Gov. Steve Sisolak announcing plans for the city to be at 100% capacity by June 1. SEMA continues to work closely with city and state officials to provide the industry with an event that complies with the most up-to-date guidelines, while optimally showcasing the latest automotive aftermarket products, technology and trends.

New Ways to Connect

The Las Vegas Convention Center completed construction of a new 1.4-million square-foot hall earlier this year. The new (West) hall will optimize the SEMA Show experience by providing even more new features to encourage more valuable interactions between buyers and exhibitors. In addition to personally connecting on the Show floor, a newly constructed, high-speed underground transportation system connects the entire campus together and will make navigating the Show's displays, attractions and special events easier than ever. The $52.5 million people-mover system will transport visitors between South, Central and West Halls.

Show Space Selection in June

Exhibitors continue to reserve space for the 2021 Show and will begin selecting their locations on the Show floor through the Show's space allocation process, taking place June 7-21. For companies interested in exhibiting in 2021, the deadline to submit the Exhibit Space Rental Application is May 7. Prior to space selection, the Exhibitor Services Manual (ESM) will be made available and includes the information and forms needed to prepare the SEMA Show, such as deadline dates, shipping details, display and feature vehicle guidelines and more.

More Than Products

The SEMA Show provides buyers the opportunity to connect with the companies behind the automotive aftermarket's newest products, and see the latest vehicle and lifestyle trends. The Show is also where attendees can learn practical skills and discover ways to thrive in today's fast-changing automotive industry through SEMA Education. The 2021 SEMA Show will feature more than 100 business and professional-development seminars that prepare individuals and companies for the challenges and opportunities of tomorrow. Attendee registration for the 2021 SEMA Show opens May 3.

A Homecoming Unlike Any Other

When the industry reunites at the Show in November, it will have been two years since everyone will have seen one another, together. People are looking forward to gathering at the Show to reconnect with friends, network with new contacts and get back to business in general. The SEMA Show and the city of Las Vegas will be ready to welcome everyone back with open arms. Currently, the Show’s hotel block is open, and we encourage you to start making your plans now to attend the best automotive event of the year.

For information on how to exhibit at the 2021 SEMA Show, visit

To register to attend the 2021 SEMA Show, visit