People, Places & Racing News

YEN Member Spotlight: Function Factory Performance Charles Siritho's Commitment to Revolutionizing Customer Service

By Ashley Reyes

Charles SirithoCharles Siritho is the SEMA Young Executives Network’s (YEN) newest Spotlight member. Siritho is the owner and CEO of Function Factory Performance—an aftermarket retailer of high-performance automotive parts for American musclecars, supercars and imports.

SEMA: What is the best advice you have ever received?

Charles Siritho: Always have leverage.

SEMA: What keeps you in the industry?

CS: My commitment to revolutionize customer service in the aftermarket automotive community.

SEMA: Where can you be found on a Saturday?

CS: You can find me at the racetrack in my Ford Mustang EcoBoost.

SEMA: How do you prepare for an important meeting?

CS: I am the first person to smell a bad deal and call it as it is.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

CS: Toto Wolff.

If you are a current Young Executives Network member, fill out a YEN member spotlight form. Selected candidates are eligible to be featured on YEN’s social media, SEMA eNews and YEN member updates.