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SDC Presents Data Excellence Awards

By SEMA Editors

BBK Performance
BBK Performance.
Brian LeBarron of
Fluidampr with the SDC
Data Excellence Award

The SEMA Data Co-op (SDC) is the the largest aftermarket industry data resource, representing more than 500 brands with a collective inventory of more than 4.5 million parts, and is a valuable asset for product data creation and management. Even if your current product data is accurate, however, it can become outdated if not frequently reviewed and revised—and, in many instances, replaced altogether with data created in newer, richer file formats.

Last year, the SDC released a new member scorecard with recommended data improvements for SDC members to maintain their respective product-data rankings (Bronze, Silver, Gold and Platinum). SEMA is recognizing those members with the SDC Data Excellence Awards, which honor companies that have worked with SDC over the year to recreate and relaunch industry-leading product data sets.

This year’s honorees include BBK Performance, Fluidampr, CargoGlide, CURT Group, Pedal Commander and Oracle Lighting.

According to Gigi Ho, SDC vice president of operations, the biggest chunk of the score comes from product descriptions.

“We need descriptions that matter to resellers and their customers,” said Ho, “so questions companies need to ask include: Are your descriptions detailing your products effectively? Are you listing all the key points of that product information within your descriptions?”

The CargoGlide team takes a photo with award in front of the
company's headquarters.

The second criterion is features and benefits, and the third is product attributes. Digital assets are a large factor in the data scoring.

The group from Oracle lighting poses with the award.

“Nowadays, you need more than one image of a product and multiple angles of that product, especially if there are connection points, which will  require their own images or videos,” said Ho. ”These could be either lifestyle-type videos or instructional or demo-type videos.”

Pedal Commander
A group shot of the team from Pedal Commander.

If you have a pic of your team or data guru with the SDC Data Excellence Award, SEMA would be happy to feature you in our next newsletter! Send it to

Matt Sollman
Matt Sollman of CURT with his hands full.

Manufacturers and brands that have been honored with the SDC Data Excellence Award include:

  • ACCESS Cover
  • Advanced Clutch Technology
  • AEM Induction
  • AERO Exhaust
  • Aeromotive Fuel System
  • Air Lift
  • Air Lift Performance
  • All Sales
  • Alumi Blast
  • American Car Craft
  • American Tonneau Co.
  • AMP Research
  • Armordillo USA
  • Auto Ventshade (AVS)
  • AutoMeter
  • B&W Trailer Hitches
  • Backrack
  • Bak Industries
  • Ballistic Fabrication
  • BBK Performance Parts
  • Bestop
  • Big Rig
  • Body Armor 4x4
  • BOLT
  • Borgeson
  • Bull Ring USA
  • CargoGlide
  • Carr
  • CIPA
  • Covercraft Custom Car Covers
  • Crown Automotive Jeep Replacement
  • CURT
  • Diode Dynamics
  • DTE Systems
  • DU-HA
  • EXCEL from Richmond
  • Extang
  • Farm & Industry Enamels
  • FAST
  • FIA
  • Fluidampr
  • FOX Offroad Shocks
  • Fresh-N-Quick
  • FST Performance
  • Fuelab
  • Great American Colors
  • Hamburger's Performance
  • Hedman Hedders
  • Hi Tech
  • Hot Spot
  • HUBB Filters
  • Hushmat
  • Injen
  • Jet Performance
  • JMS
  • JP Performance
  • K&N
  • KC HiLiTES
  • LeBra
  • Leed Brakes
  • Motive Gear
  • MRO
  • N-Fab
  • North America Auto Parts
  • Oracle Lighting
  • Pavement Ends
  • PBE Professional
  • Pedal Commander
  • Pet Pads
  • Quiet Seal
  • Racing Head Service (RHS)
  • Rampage
  • Retrax
  • Richmond Gear
  • RIGID Industries
  • Road Comforts
  • Roll-N-Lock
  • Rollmaster
  • Romac
  • RT Offroad
  • Seymour Primers
  • Seymour Spray Match Aerosols
  • Seymour Stainless Steel
  • Seymour Truck Bed Coating
  • Smittybilt
  • Spectre
  • Spruce
  • Stampede
  • Supreme Suspensions
  • T-Rex
  • Taylor Billet Specialties
  • TEN Factory
  • Tonno Pro
  • Tool Crib Chemicals
  • TOP Glass
  • Truck Covers USA
  • Truxedo
  • Undercover
  • Undercover Paint
  • UWS
  • Vent Tabs
  • Vision X Lighting
  • Voodoo 13
  • Whiteline Suspension
  • ZyCoat

For more information about the SDC Data Excellence Award, visit the SDC website. Follow the SDC on Facebook and LinkedIn for more frequent news and highlights.