By Ashley Reyes
Geared toward automotive professionals who have experience in digital marketing and are looking to scale up their efforts, the interactive program includes tangible strategies that participants can apply to their businesses immediately. Led by Jim McKinley of (un)Common Logic, the two-hour program begins with a high-level overview of various theories that serve as the foundation for digital marketing, followed by interactive exercises focused on specific marketing channels and specifics for improving performance on each of those channels.
In addition to having their questions answered, attendees will walk away with new businesses tactics to improve SEO, reach more customers through paid social media and increase sales. Never before has SEMA presented such a detailed session that targets the needs of specialty-equipment individuals and businesses, providing the rare opportunity for those who are already familiar with digital marketing to advance their campaigns.
How to Take Your Digital Marketing to the Next Level
February 25, 2021, 10:00 a.m.–12:00 p.m. (PST)
Cost: $25 per person