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YEN Member Spotlight: Why Ricardo Salinas Wishes He Could Sit Down With Carroll Shelby

By Ashley Reyes


Ricardo Salinas is this week’s SEMA Young Executives Network (YEN) spotlight member. Salinas works at Phastek Performance, an aftermarket retailer that services Camaro owners with custom parts and vehicle upgrades. Learn about his passion for the industry in his Q&A with SEMA.   

SEMA: What is the best advice you have ever received?

Ricardo Salinas: Remember it’s a marathon, not a sprint. If we are committed to the long-term then we need to stay focused on what drives us.

SEMA: What keeps you in the industry?

RS: The people—be it the CEO, upper management, sales, support members and most of all the customers. They all play a crucial part in the industry to keeping it alive.

SEMA: On a Saturday, where can you be found?

RS: With family or in the garage. The weekly grind requires some quality family time and much needed personal garage time.

SEMA: How you do prepare for an important meeting?

RS: Prepared for anything that can happen.  

SEMA: If you can go to lunch with one industry leader, who would it be?

RS: Carroll Shelby because he and his team did it all before the internet made it easier. I would like to know the grind that happened behind the scenes to make the magic happen in front of the world before it was mainstream.