By SEMA Editors
 Ryan Friedlinghaus of West Coast Customs shut down his shop in Burbank, California, for five days to bring SEMA360 the first-ever 24-hour vehicle build. |
Beginning Monday, Ryan Friedlinghaus shut down his shop in Burbank, California, for five days to bring SEMA360 the first-ever 24-hour vehicle build. By Tuesday morning, the West Coast Customs team outfitted the Toughbuilt Dodge Ram work truck with extensive audio upgrades, a complete satin wrap with gloss accents, multiple lighting upgrades, a 6-in. suspension lift, wheels and tires and all sorts of secure storage options for the bed.
During the build, attendees made donations via a YouTube giving page in order to be eligible to win the Toughbuilt Industries Dodge Ram, with the customized truck going to the highest bidder, and the donated funds to benefit the United Service Organizations (USO).
“We love working with the military, and at the end of the day, they allow us to do what we love to do,” said Friedlinghaus. “So we want to help our military and give back to them, he said. “100% of the funds being donated will go to the USO, so nobody is taking a cut off this. These guys get the money directly.”
During the remainder of the week, the SEMA360 West Coast Customs Showcase will continue broadcasting live from the West Coast Customs facilities to bring attendees exclusive interviews and breakout sessions, with entertaining stories and how-to tips for builders and customizers.
The 24-hour build video is accessible only through SEMA360.