By Jason Catullo
The Virtual Vehicle Technology Briefing sessions will take place throughout the week of SEMA360. The sessions will feature more than 20 industry experts—technology leaders, OEM motorsports executives and champion drivers—offering attendees first-hand tips and truths on how to capitalize on the emergence of advanced safety technologies, the future of hybrid gas-electric engines in racing, and maintaining the appeal to traditional fans while attracting new ones.
Vehicle Technology Briefing Sessions
Title: Racing & Performance Forum: Keeping Technology at the Forefront
Session Number: Technical Briefing Seminar 1
Session Time: Tuesday, November 3, 8:00 a.m.-9:00 a.m. (PST)
There is a fundamental connection between technology innovations on the racetrack and real-world improvements on the road. Racing continues to embrace its role as a catalyst for electric and hybrid technologies in motorsports competition and consumer benefits.
The switch from internal combustion engines to gas-electric vehicles is not only more environmentally friendly, but will also boost speed and performance on the track and off-road.
The forum features front-line leaders highlighting the direction, relevance and importance of motorsports technology to the perforce industry's future.
Moderator
John Waraniak, vice president of vehicle technology, SEMA
Speakers
David Salters, president, Honda Performance development, HPD
Scott Dixon, Six-Time IndyCar Champion, Chip Ganassi Racing
Mark Rushbrook, director of performance, Ford
Kevin Harvick, NASCAR champion, Stewart-Haas Racing
Jim Campbell, vice president of performance vehicles and motorsports, General Motors
Jordan Taylor, 24 Hours of Daytona, IMSA prototype champion, Corvette Racing
David Wilson, president, Toyota Racing & Development, TRD USA
Antron Brown, Three-time NHRA Top-Fuel world champion, Don Schumacher Racing
Title: Off-Road Performance Technologies and Lifestyle Trends—Powered by TORA
Session Number: Technical Briefing Seminar 2
Session Time: Wednesday, November 4, 10:00 a.m.-11:00 a.m. (PST)
Vehicles like the Ram 1500 TRX pickup, new Ford Bronco and F-150, GMC electric Hummer, AEV Bison, Chevrolet ZR2 and Jeep Wrangler 4xe plug-in hybrid represent the latest OEM advanced vehicle technologies for off-road performance and integration with the latest consumer lifestyle trends.
Learn about the tech trends that will impact your product development and business opportunities by attending this session.
Moderator
John Waraniak, vice president of vehicle technology, SEMA
Speakers
- Dave Periack, EPLM global director - Icons, Ford
- Dom Lester, chief engineer, performance variants, parts and motorsports engineering, GM
- Dave Harriton, president and founder of American Expedition Vehicles
- Selvaraj Narayana, executive director, KTM North America
- Troy Lee, president and founder of Troy Lee Designs
- Jim Downey, zone director - refinish sales, PPG
- Natalie Scott, marketing manager, color, refinish marketing, North America
- Tom Zielinski, president, Z-Performance
- Dave Cole, co-founder and owner of King of the Hammers, Hammerking Productions Inc.
- Ricky Johnson, off-road and motocross champion, Johnson Off-Road
Title: Vehicle Technology Business Opportunities: What's Now, What's New, and What's Next
Session Number: Technical Briefing Seminar 2
Session Time: Wednesday, November 4, 10:00 a.m.-11:00 a.m. (PST)
Vehicles like the Ram 1500 TRX pickup, new Ford Bronco and F-150, GMC electric Hummer, AEV Bison, Chevrolet ZR2 and Jeep Wrangler 4xe plug-in hybrid represent the latest OEM advanced vehicle technologies for off-road performance and integration with the latest consumer lifestyle trends.
Learn about the tech trends that will impact your product development and business opportunities by attending this session
Moderator
John Waraniak, vice president of vehicle technology, SEMA
Speakers
- Dave Periack, EPLM global director - Icons, Ford
- Dom Lester, chief engineer, performance variants, parts and motorsports engineering, GM
- Dave Harriton, president and founder of American Expedition Vehicles
- Selvaraj Narayana, executive director, KTM North America
- Troy Lee, president and founder of Troy Lee Designs
- Jim Downey, Zone
Session Number: Technical Briefing Seminar 3
Title: Off-Road Performance Technologies and Lifestyle Trends—Powered b y TORA
Session Time: Friday, November 6, 8:00 a.m.-8:45 a.m. (PST)
Advanced vehicle technologies are changing how cars are designed, developed, manufactured, customized, serviced and sold.Join leading technology and industry experts to discuss how SEMA members can compete and win in today's rapidly evolving market segments, as well as leverage new aftermarket growth opportunities and the latest product development and manufacturing technologies.
Moderator
John Waraniak
Speakers
- Carla Bailo, president and CEO, Center for Automotive Research
- Nigel Francis, CEO & executive director, ALMMII/LIFT
- Mouse McCoy, CEO-co-founder Hackford, Hollywood film director and producer
For more information, visit www.SEMA360.com.