By SEMA Editors
SEMA has announced the industry’s Best New Products Award winners, with the products featured this week in the inaugural SEMA360 online trade event. The winners, which are selected from more than 2,200 products in the SEMA360 New Products Showcase at www.sema360.com, November 2-6, represent the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2021.
The annual awards, which are typically presented at the automotive industry’s leading trade event, the SEMA Show, recognize outstanding achievements in the development of products that enhance the performance, styling, comfort, convenience and safety of cars, trucks and SUVs. This year, the products and awards are presented online through SEMA360—the online event that is making it possible for auto-parts manufacturers to connect with professional buyers from throughout the world.
Products are judged in 16 award categories, with one winner and two runners-up in each category. The top products are:
Best New Collision Repair & Refinish Product Winner: adasTHINK, adasTHINK Runner Up: CollisionRepairTools.com, FAN 220 MIG/MAG/Brazing welder Runner Up: P&S Detail Products, Iron Buster Wheel Decon |  |
Best Engineered New Product Winner: AEM Performance Electronics, VCU300 EV Control Unit Runner Up: QA1, New 3-in. MOD Series Shocks |  |
Best New Exterior Accessory Product Winner: Curt Group, Tri-ball Universal Coupler Lock Runner Up: Go Rhino Big Country Truck Accessories, SRM 500 Roof Rack Runner Up: TrailFX, Roof Rack for JEEP JL |  |
Best New Interior Accessory Product Winner: Speedway Motors, Omega Avant 6 Gauge Set Electric Runner Up: T.V.K. Industries, Inc., SURESHIFTER Runner Up: Dometic, Dometic CCF-T Center Console Refrigerator |  |
Best New Merchandising Display Winner: Go Rhino Big Country Truck Accessories, Go Rhino Point of Purchase Display Rack Runner Up: Quadratec Inc., Quadratec Merchandising Promo Kit Runner Up: RaceDeck, RaceDeck Charred Oak Showroom & Garage Flooring |  |
Best New Mobile Electronics Product Winner: Cedar Electronics - ESCORT/Cobra, ESCORT Redline 360c Runner Up: AutoMeter, DashLink 2.0 with late-model Ford enhanced PIDs Runner Up: Energizer Holdings, Energizer Arc3 Lithium-iron Phosphate 300Wh, 350W Portable Power Station |  |
Best New Off-Road/4-Wheel Drive Product Winner: Warn Industries Inc., HUB Wireless Receiver & App Runner Up: ARB 4x4 Accessories, Air Compressor - Pressure Control Unit Runner Up: Westin/Superwinch, Overland Cargo Rack |  |
Best New Packaging Design Winner: TS Booster, TS Booster Runner Up: All-Fit Automotive, All-Fit Rim Trim - V2 Runner Up: AERO Detail Products, AERO SHIELD FLIGHT Ceramic 6 PACK |  |
Best New Performance-Racing Product Winner: AEM Performance Electronics, PDU-8 Power Distribution Module Runner Up: Performance Electronics, Dual Channel PE-Wideband O2 Kit Runner Up: Performance Electronics, PE3-IG8 Ignition Controller |  |
Best New Performance-Street Product Winner: DashLogic, SensorTap IAT/Baro Relocation Module Runner Up: Red Roberts Inc. dba Driveline Component Co., ACCUVALVE Runner Up: Edelbrock Group, Powerhouse Retainer Degree Gauge Tool |  |
Best New Powersports Product Winner: Mickey Thompson Tires & Wheels, Baja Pro X Runner Up: Brandmotion, SummitView UTV Dual 1080p Camera System with High Definition 7-in. DVR Monitor SUTV-2020 Runner Up: Wehrli Custom Fabrication, ’19-’20 Honda Talon 2 or 4 Seat X/R Front Bumper, without fair lead mount |  |
Best New Street Rod/Custom Car Product Winner: FRI Exhibits/Flaming River Industries, Microsteer Electric Power Steering with speed sensor Runner Up: Speedway Motors, LS Swap Radiator Hose Adapter Runner Up: Vintage Air Inc., FrontRunner for the LT1 and LS |  |
Best New Tire and Related Product Winner: Mickey Thompson Tires & Wheels, Baja Boss A/T Runner Up: Bartec USA, Tech600Pro Runner Up: ATEQ TPMS Tools, Quickset X Summer/Winter Tire Reset Tool |  |
Best New Tools and Equipment Product Winner: Colourlock North America, Colourlock Scanner Runner Up: Beta Tool USA, Beta Tools C27 S-Green Folding Tool Cart Runner Up: CollisionRepairTools.com, ASTRA PowerLift & Move |  |
Best New Van/Pickup/Sport-Utility Product Winner: Tire Stickers, Cerebrum Boost - Smart Tire Sensor Solution Runner Up: Warn Industries Inc., WARN Ascent XP Bumpers Runner Up: AutoMeter, ’95–’98 Chevy Truck InVision Dash |  |
Best New Wheel and Related Product Winner: Forgeline Motorsports, F01 Flow Formed Wheel Runner Up: Design Infini, Drifz D09 Runner Up: BBS of America, BBS CI-R Bronze Anniversary Edition |  |