SEMA Show Highlights

2020 New Product Awards: The Judges Have Spoken

By SEMA Editors

SEMA has announced the industry’s Best New Products Award winners, with the products featured this week in the inaugural SEMA360 online trade event. The winners, which are selected from more than 2,200 products in the SEMA360 New Products Showcase at, November 2-6, represent the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2021.

The annual awards, which are typically presented at the automotive industry’s leading trade event, the SEMA Show, recognize outstanding achievements in the development of products that enhance the performance, styling, comfort, convenience and safety of cars, trucks and SUVs. This year, the products and awards are presented online through SEMA360—the online event that is making it possible for auto-parts manufacturers to connect with professional buyers from throughout the world.

Products are judged in 16 award categories, with one winner and two runners-up in each category. The top products are:

Best New Collision Repair & Refinish Product

Winner: adasTHINK, adasTHINK

Runner Up:, FAN 220 MIG/MAG/Brazing welder

Runner Up: P&S Detail Products, Iron Buster Wheel Decon


Best Engineered New Product

Winner: AEM Performance Electronics, VCU300 EV Control Unit

Runner Up: QA1, New 3-in. MOD Series Shocks


Best New Exterior Accessory Product

Winner: Curt Group, Tri-ball Universal Coupler Lock

Runner Up: Go Rhino Big Country Truck Accessories, SRM 500 Roof Rack

Runner Up: TrailFX, Roof Rack for JEEP JL


Best New Interior Accessory Product

Winner: Speedway Motors, Omega Avant 6 Gauge Set Electric

Runner Up: T.V.K. Industries, Inc., SURESHIFTER

Runner Up: Dometic, Dometic CCF-T Center Console Refrigerator


Best New Merchandising Display

Winner: Go Rhino Big Country Truck Accessories, Go Rhino Point of Purchase Display Rack

Runner Up: Quadratec Inc., Quadratec Merchandising Promo Kit

Runner Up: RaceDeck, RaceDeck Charred Oak Showroom & Garage Flooring

Go Rhino

Best New Mobile Electronics Product

Winner: Cedar Electronics - ESCORT/Cobra, ESCORT Redline 360c

Runner Up: AutoMeter, DashLink 2.0 with late-model Ford enhanced PIDs

Runner Up: Energizer Holdings, Energizer Arc3 Lithium-iron Phosphate 300Wh, 350W Portable Power Station


Best New Off-Road/4-Wheel Drive Product

Winner: Warn Industries Inc., HUB Wireless Receiver & App

Runner Up: ARB 4x4 Accessories, Air Compressor - Pressure Control Unit

Runner Up: Westin/Superwinch, Overland Cargo Rack


Best New Packaging Design

Winner: TS Booster, TS Booster

Runner Up: All-Fit Automotive, All-Fit Rim Trim - V2

Runner Up: AERO Detail Products, AERO SHIELD FLIGHT Ceramic 6 PACK

TS Booster

Best New Performance-Racing Product

Winner: AEM Performance Electronics, PDU-8 Power Distribution Module

Runner Up: Performance Electronics, Dual Channel PE-Wideband O2 Kit

Runner Up: Performance Electronics, PE3-IG8 Ignition Controller

Best New Performance-Street Product

Winner: DashLogic, SensorTap IAT/Baro Relocation Module

Runner Up: Red Roberts Inc. dba Driveline Component Co., ACCUVALVE

Runner Up: Edelbrock Group, Powerhouse Retainer Degree Gauge Tool


Best New Powersports Product

Winner: Mickey Thompson Tires & Wheels, Baja Pro X

Runner Up: Brandmotion, SummitView UTV Dual 1080p Camera System with High Definition 7-in. DVR Monitor SUTV-2020

Runner Up: Wehrli Custom Fabrication, ’19-’20 Honda Talon  2 or 4 Seat X/R Front Bumper, without fair lead mount

Mickey Thompson

Best New Street Rod/Custom Car Product

Winner: FRI Exhibits/Flaming River Industries, Microsteer Electric Power Steering with speed sensor

Runner Up: Speedway Motors, LS Swap Radiator Hose Adapter

Runner Up: Vintage Air Inc., FrontRunner for the LT1 and LS

Flaming River

Best New Tire and Related Product

Winner: Mickey Thompson Tires & Wheels, Baja Boss A/T

Runner Up: Bartec USA, Tech600Pro

Runner Up: ATEQ TPMS Tools, Quickset X Summer/Winter Tire Reset Tool

Mickey Thompson

Best New Tools and Equipment Product

Winner: Colourlock North America, Colourlock Scanner

Runner Up: Beta Tool USA, Beta Tools C27 S-Green Folding Tool Cart

Runner Up:, ASTRA PowerLift & Move


Best New Van/Pickup/Sport-Utility Product

Winner: Tire Stickers, Cerebrum Boost - Smart Tire Sensor Solution

Runner Up: Warn Industries Inc., WARN Ascent XP Bumpers

Runner Up: AutoMeter, ’95–’98 Chevy Truck InVision Dash

Tire Stickers

Best New Wheel and Related Product

Winner: Forgeline Motorsports, F01 Flow Formed Wheel

Runner Up: Design Infini, Drifz D09

Runner Up: BBS of America, BBS CI-R Bronze Anniversary Edition