What Has SEMA Done for You Lately?

Creating Your Personalized SEMA360 Itinerary

By Ashley Reyes

Attending SEMA360 online allows participants to conveniently log in and out as needed, beginning from the time the event opens on Monday, November 2, until it ends on Friday, November 6. But with more than 100 scheduled events and activities, attendees should begin creating a schedule and adding to their calendars now to ensure they don’t miss out.


Below is a suggested day-by-day list of SEMA360 activities targeting different segments of the industry, and where each event can be found within the platform. The list is simply a suggestion, and participants are advised to visit the entire list of educational seminars, activities and manufacturers when creating their schedules.

The activities can be found in different areas throughout the SEMA360 platform and will only be available to those who register and receive login credentials. To ensure that there are no delays in the approval process and that login information is sent as early as possible, apply today at www.sema360.com.  

*All activities are listed in Pacific Standard Time.

Must-See Areas and Activities for All Attendees

WhatWhenWhere
Keynote PresentationMonday, November 2, 8:00 a.m.Education Seminar
2,200+ new products, including photos, descriptions and links to Manufacturer ShowcasesAll WeekNew Products Showcase
Videos, interviews and details on 330 unique project vehicle buildsAll WeekBuilders Showcase
650+ Manufacturer Showcases with product demonstrations, videos, photos and specialists available to answer questions and meet with liveAll WeekVarious Showcases
Manufacturer Specials and DiscountsAll WeekVarious Showcases


Must-See Areas and Activities for Business Owners and Entrepreneurs

WhatWhenWhere
4 Tips to Double Your Company’s Annual SalesMonday, November 2, 10:00 a.m.Education Seminar
Sell Smarter: Maximize Online Profits, powered by SDCMonday, November 2, 2:00 p.m.Education Seminar
SEMA Launch Pad: Entrepreneur Business CompetitionMonday, November 2, 5:00 p.m.Education Seminar
Turning Great Ideas Into Strategies to Produce Real Results Tuesday, November 3, 2:00 p.m.Education Seminar
Brew Talks: Top Aftermarket CEOs Talk Crisis & RecoveryWednesday, November 4, 9:00 a.m.Education Seminar
Product demonstrations and technical experts available to discuss standardized data All WeekSEMA Data Co-op Showcase


Must-See Areas and Activities for the Motorsports Industry

WhatWhenWhere
Racing and Performance Forum: Keeping Technology at the Forefront — Powered by ETTNTuesday, November 3, 8:00 a.m.Education Seminar
Why MPMC?Tuesday, November 3, 11:00 a.m.MPMC Showcase
What is the Business Guidelines Manual?Thursday, November 5, 10:30 a.m.MPMC Showcase
What is the Media Trade Conference?Friday, November 6, 10:00 a.m.MPMC Showcase
Emissions Compliance: What You Need to KnowFriday, November 6, 12:00 p.m.Education Seminar
Resources, Activities and Leaders from the Motorsports Parts Manufacturers Council (MPMC)All WeekMPMC Showcase


Must-See Areas and Activities for Installers and Restylers

WhatWhenWhere
Today’s Tuner Car Market (With Sung Kang, Daniel Wu, Kenji Sumino and Mike Spagnola)Monday, November 2, 12:00 p.m.Education Seminar
Lunch with the PROs: What is PRO? How to Join and Get More InvolvedTuesday, November 3, 10:00 a.m.PRO Showcase
Online Car Sales: Keeping Accessories a Priority – Powered by PROWednesday, November 4, 8:00 a.m.Education Seminar
Lunch with the PROs: How to Increase Sales in a Virtual WorldThursday, November 5, 10:00 a.m.PRO Showcase
How to Add Vehicle Wraps to Your Business – Powered by PROFriday, November 6, 2:00 p.m.Education Seminar
Resources, Activities and Leaders from the Professional Restylers Organization (PRO) All WeekPRO Showcase


Must-See Areas and Activities for the Truck and Off-Road Industry

What  When  Where
Breakfast with TORA: What is TORA?Tuesday, November 3, 9:00 a.m.TORA Showcase
Off-Road Builders Panel – Powered by TORATuesday, November 3, 10:00 a.m.Education Seminar
Off-Road 2.0: Performance Technology and Lifestyle Trends – Powered by TORAWednesday, November 4, 10:00 a.m.Education Seminar
Brew Talks: Sean Holman and Aaron Kaufman, Two Dudes Talking CarsThursday, November 5, 9:00 a.m.Education Seminar
Breakfast with TORA: What Do You Want to See? Friday, November 6, 10:00 a.m.TORA Showcase
Resources, Activities and Leaders from the Truck & Off-Road Alliance (TORA)All WeekTORA Showcase


Must-See Areas and Activities for the Hot Rod and Restoration Industry  

WhatWhenWhere
Classic Cars, Modern MarketsWednesday, November 4, 2:00 p.m.Education Seminar
Hot Rod Builders Panel – Powered by HRIAThursday, November 5, 8:00 a.m.Education Seminar
Hot Product ShowcaseThursday, November 5, 10:00 a.m.ARMO Showcase
Deuce’s Wild Car ShowThursday, November 5, 11:00 a.m.HRIA Showcase
Restomod and Hot-Rod Interior Fabrication—Incorporating Modern Electronics—Powered by ARMO and HRIAThursday, November 5, 12:00 p.m.Education Seminar
Put Your Build in the HRIA BoothFriday, November 6, 9:00 a.m.HRIA Showcase
What Can ARMO Do for You?Friday, November 6, 9:00 a.m.ARMO Showcase
Automotive Restoration Builders Panel – Powered by ARMOFriday, November 6, 10:00 a.m.Education Seminar
Resources, Activities and Leaders from the Automotive Restoration Market Organization (ARMO)All WeekARMO Showcase
Resources, Activities and Leaders from the Hot Rod Industry Alliance (HRIA)All Week HRIA Showcase


Must-See Areas and Activities for the Wheel and Tire Industry

WhatWhenWhere
“Coffee n Conversation” – small groups of wheel and tire peers discussing a variety of topicsTuesday, November 3–Thursday, November 5, each at 10:00 a.m.WTC Showcase
Wheel & Tire Headaches, Heartburns and HighlightsTuesday, November 3, 12:00 p.m.WTC Showcase
ADAS—It’s Not What You Think It MeansThursday, November 5, 12:00 p.m.WTC Showcase
Resources, Activities and Leaders from the Wheel and Tire Council (WTC)All WeekWTC Showcase

 
Must-See Areas and Activities Related to Vehicle Technology  

WhatWhenWhere
Racing and Performance Forum: Keeping Technology at the Forefront—Powered by ETTNTuesday, November 3, 8:00 a.m.Education Seminar
ETTN Tech BreakdownTuesday, November 3, 4:00 p.m.ETTN Showcase
Off-Road 2.0: Performance Technology and Lifestyle Trends—Powered by TORAWednesday, November 4, 10:00 a.m.Education Seminar
ETTN Lunch & LearnThursday, November 5, 11:00 a.m.ETTN Showcase
Vehicle Technologies and Business Opportunities: What’s Now, What's New and What's Next Friday, November 6, 8:00 a.m.Education Seminar
Resources, Activities and Leaders from the Emerging Trends and Technology Network (ETTN)All WeekETTN Showcase


Must-See Areas and Activities for Media

WhatWhenWhere
Keynote PresentationMonday, November 2, 8:00 a.m.Education Seminar
Toyota Press ConferenceTuesday, November 3, 9:30 a.m.Media Center
SEMA Battle of the Builders Top 40 AnnouncementTuesday, November 12, 12:00 p.m.Battle of the Builders Showcase
2,200 new products, along with photos and product descriptionsAll WeekNew Products Showcase
Press materials, fact sheets and staff to assist with editorial needsAll WeekMedia Center


Must-See Areas and Activities Featuring Celebrities, Icons and Big Names

WhatWhenWhere
Today’s Tuner Car Market (With Sung Kang, Daniel Wu, Kenji Sumino and Mike Spagnola) Monday, November 2, 12:00 p.m.Education Seminar
The Stage—Interviews with Leaders, Legends and Influencers; featuring Vaughn Gittin Jr. and Myles KovacsMonday, November 2, 3:00 p.m.Education Seminar
Brew Talks: Builders Edition; featuring Kyle Tucker, Sabra Johnson, and Jeremiah ProffittTuesday, November 3 , 9:00 a.m.Education Seminar
The Stage—Interviews with Leaders, Legends and Influencers; featuring SEMA Launch Pad Winner and Aaron KaufmanWednesday, November 4, 3:00 p.m.Education Seminar
The Stage—Interviews with Leaders, Legends and Influencers; featuring Dave Kindig and Myles KovacsWednesday, November 4, 3:00 p.m.Education Seminar
Brew Talks: Sean Holman and Aaron Kaufman, Two Dudes Talking CarsThursday, November 5, 9:00 a.m.Education Seminar
SEMA Hall of Fame and Industry AwardsThursday, November 5, 6:00 p.m.SEMA YouTube Channel (not through SEMA360)
Brew Talks: Dispelling Myths and Unveiling Truths of Automotive Influencers; featuring Derek Drake, Alex Taylor, Rob Dahm, Anthony Purcell, JW Montoya and Jacob DavisFriday, November 6, 9:00 a.m.Education Seminar
The Stage—Interviews with Leaders, Legends and Influencers; featuring Aaron Kaufman and Myles Kovacs Friday, November 6, 3:00 p.m.Education Seminar


Must-See Areas and Activities for Marketers

WhatWhenWhere
Digital Marketing in 2021: What the Winners are DoingTuesday, November 3, 12:00 p.m.Education Seminar
How to Protect Your Brand’s Online ReputationThursday, November 5, 10:00 a.m.Education Seminar
Earning HER Business—Powered by SBNThursday, November 5, 2:00 p.m.Education Seminar
Brew Talks: Dispelling Myths and Unveiling Truths of Automotive InfluencersFriday, November 6, 9:00 a.m.Education Seminar


Must-See Areas and Activities for Businesswomen in Automotive

WhatWhenWhere
Getting Your Resume Noticed, Tips for a Standout ResumeMonday, November 2, 2:00 p.m.SBN Showcase
She Is SEMA Woman of the YearWednesday, November 4, 11:00 a.m.SBN Showcase
Gear Up Girl—New to the Industry EventWednesday, November 4, 2:00 p.m.SBN Showcase
5 Reasons to Work with a Career CoachThursday, November 5, 11:00 a.m.SBN Showcase
Earning HER Business—Powered by SBNThursday, November 6, 2:00 p.m.Education Seminar
Resources, Activities and Leaders from the SEMA Businesswomen’s Network (SBN)All WeekSBN Showcase