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SEMA360 Education: Candid Conversations With Vehicle Builders

By Ashley Reyes


A cool project vehicle will make the cover of magazines and even go viral on social media, but the builders are often the unsung heroes. Get to know and hear from some of the industry’s top vehicle builders by taking part in a SEMA360 Education Seminar.  

Taking place 100% online, November 2–6, SEMA360 is the new trade-only event for the automotive specialty-equipment industry that is focused on new products, feature vehicles, education and manufacturer/buyer connections. Over the course of five days, the Education Seminar program will include more than 30 sessions all available at no additional cost to those who are already signed up for SEMA360.

Below are four must-attend seminars featuring builders as they share how they started in the industry, the challenges they’ve faced and what they see for the future. These sessions will help inspire other builders, while providing others in the industry with insight and knowledge as well. All sessions and registration for SEMA360 can be found at  

Tuesday, November 3  
9:00 a.m.–9:20 a.m. (Pacific) – Brew Talks: Builders Edition  
Moderator: Kyle Tucker, Detroit Speed and Engineering Inc.
Speakers: Sabra Johnson (City Classic Cars), Jeremiah Proffitt (Proffitt’s Resurrection Land Cruisers)

Tuesday, November 3
10:00 a.m.–10:45 a.m. (Pacific) – Off Road Builders Panel—Powered by TORA
Moderator: Sean Holman, MotorTrend Group
Speakers: Doug DeBerti (Deberti Design), Jeremiah Proffitt (Proffitt’s Resurrection Land Cruisers), Sara “Bogi” Lateiner (Bogi’s Garage)

Thursday, November 5
8:00 a.m.–8:45 a.m. (Pacific) – Hot-Rod Builders Panel—Powered by HRIA
Moderator: Rick Love (Vintage Air Inc.)
Speakers: Bobby Alloway (Alloway’s Hot Rod Shop), Brian Brennan (In The Garage Media), Kyle Tucker (Detroit Speed and Engineering Inc.)

Friday, November 6
10:00 a.m.–10:45 a.m. (Pacific) – Automotive Restoration Builders Panel—Powered by ARMO
Moderator: Sabra Johnson (City Classic Cars)
Speakers: Steve Cook (Steve Cook Creations), Art Morrison (Art Morrison Enterprises), Dan Short (FantomWorks)

Sign up for seminars when registering for SEMA360 at Those who are already signed up for SEMA360 can access their accounts to add these seminars by visiting

View the full SEMA360 seminar schedule.