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PRO Volunteer Spotlight: Bill North on Embracing Change and Seeking Goodness in Other People

By Ashley Reyes

Bill North

Bill North of has been named the SEMA Professional Restylers Organization’s (PRO) newest spotlight member. North is a current PRO Select Committee volunteer who was awarded the PRO Nat Danas Person of the Year Award in 2017. His high degree of professionalism and contributions to the industry have made him a vital contributor to SEMA, and PRO is pleased to recognize him for his continuous support and volunteerism.

SEMA: What inspired you to pursue a career in restyling/manufacturing?   

Bill North: My dad owned a collision shop and he always had sunroofs installed in his Cadillacs in the early 80's.

SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?   

BN: You get what you give, so PRO has been a nice avenue for me to share what I know for the benefit of others.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?   

BN: Embrace change because you can expect it. Build solid relationships with people you can trust.

SEMA: What is your dream vehicle? Where would we find you in it on any weekend?   

BN: My dream vehicle is a ‘68 Pontiac GTO convertible. You will find me blasting through Southern Germany on my way to Austria with the system up and my foot buried on the accelerator.

SEMA: What is the best advice you have ever received?

BN: Seek goodness in other people and you will find it.

SEMA: What keeps you in the industry?

BN: Love and money.

SEMA: On a Saturday, where can you be found?

BN: You can find me on the lake with my family.