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SEMA360 Education: Taking the Mystery Out of Digital Marketing

By Ashley Reyes

SEMA360 will feature more than 30 professional development seminars and conversations with industry leaders.

Consumers are surfing the Internet more than ever before. Manufacturers, distributers and resellers (both brick-and-mortar as well as eCommerce) must stay up-to-date on the fast-changing world of digital marketing in order to reach new and existing customers.

During SEMA360, industry experts and leaders will share proven tips and best practices to take the headache out of digital marketing.

Taking place 100% online, November 2–6, SEMA360 is the new trade-only event for the automotive specialty-equipment industry that is focused on new products, feature vehicles, education and manufacturer/buyer connections. Throughout the five days, the program will include more than 30 education seminars all available at no additional cost to those who are already signed up for SEMA360.

Below are eight must-attend sessions that will help businesses improve SEO, reach more customers and increase sales. All sessions and registration for SEMA360 can be found at  

Seminars for Online Marketing and Business Management include:

Monday, November 2

10:00 a.m.-10:30 a.m. – 4 Tips to Double Your Company’s Annual Sales  
Speaker: Richard Barsamian, Advanced Clutch Technology Inc.

2:00 p.m.-2:30 p.m. – Sell Smarter: Maximize Online Profits – Powered by SDC
Moderator/Speakers: Gigi Ho, Sophia Cardona, Joe Sepeda, SEMA Data Co-op

5:00 p.m.-5:45 p.m. – SEMA Launch Pad – Entrepreneur Business Competition
Host: Aaron Kaufman, Arclight Fabrication Co.                 

Tuesday, November 3

12:00 p.m.–12:30 p.m. – Digital Marketing in 2021: What the Winners Are Doing
Speaker: Jim McKinley, (un)Common Logic

2:00 p.m.-2:30 p.m. – Turning Great Ideas Into Strategies to Produce Real Results
Speaker: Mike Brown, The Brainzooming Group

Wednesday, November 4

12:00 p.m.-12:30 p.m. – The Customer Journey: From Digital Onlooker to Repeat Buyer
Speakers: Katie Mares, Brand Experience Expert and Corey Perlman,

Thursday, November 5

10:00 a.m.-10:30 a.m. – How to Protect Your Brand’s Online Reputation  
Speaker: Corey Perlman,

2:00 p.m.-2:30 p.m. – Earning HER Business—Powered by SBN   
Speaker: Katie Mares, Brand Experience Expert

View the full SEMA360 Education Seminar schedule.