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ETTN Member Insight: Technologies Michael Rose Uses to Increase Productivity

By Ashley Reyes

Michael Rose
Michael Rose

Staying competitive in the business world requires companies and leaders to be adaptable. This is more true today than ever before.

In the latest member insight from the SEMA Emerging Trends and Technology Network (ETTN), Michael Rose of ATEQ TPMS Tools LLC shares the technology software that can help companies that have transitioned to working remotely. As his company pivoted from in-person meetings and working in an office, employees have been able to successfully engage with one another and improve teamwork.

SEMA: How has your company pivoted during the pandemic?    

Michael Rose: We went from being an all-in office, to having employees working remote. Due to the high energy of our team, that transition was flawless. We hit the ground running day one and have actually increased our productivity in doing so.

SEMA: What technology tools, new or old, have you leaned on recently?    

MR: Using online software like TEAMS, GoToMeeting and Google Drive have allowed us to be even more connected than when we were in the office. We have even included others from our offices globally into these platforms, allowing for a much more overall engaged team.

SEMA: What new trends have you noticed with sales and marketing?    

MR: The lack of real face-to-face meetings have been replaced with Zoom, Skype, GoToMeeting, TEAMS, etc. That, along with trade shows, training and all other in-person activities have gone virtual. The need for video (YouTube) and solid web-based meeting software has proven a must in this new environment.

SEMA: What, if any, changes in business do you feel will outlive the pandemic?    

MR: Remote working and online interaction will continue well after this pandemic. There has been too much time and money spent in making this transition to completely go back.

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