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SEMA She Is Spotlight: Victoria Bundrant of 4 Wheel Parts Shares What She Believes Is More Important Than Strength or Intelligence

By Ashley Reyes


The SEMA Businesswomen’s Network (SBN) has named Victoria Bundrant as this week’s #SheIsSEMA Spotlight member. Bundrant is a marketing specialist at 4 Wheel Parts—a global aftermarket leader in truck, Jeep, SUV and off-road performance products.

Find out what keeps her passionate about the industry, as she shares advice for managing change and always being prepared in her Q&A with SEMA and SBN.

SEMA: What is the best advice you have ever received?

Victoria Bundrant: It is not the strongest or the most intelligent who will survive; it is those who can best manage change. This advice stands out to me, because it reminds me that I have to get out of my comfort zone to see new opportunities. This industry is constantly changing with new trends rising every season. Being able to easily maneuver allows myself to keep up with the changes and pushes me to continue learning and adapting. This is what helps me stay relevant. 

SEMA: What keeps you involved in this industry?

VB: This industry has a family type of community that no other industry has.

SEMA: On a Saturday, where can you be found?

VB: My Saturday activities change with the seasons. During the fall and winter, you can find me driving my RZR in the dunes. During the late Spring and Summer seasons, you can find me at the beach or at the lake.

SEMA: How do you prepare for an important meeting?

VB: When I am going into an important meeting, I am always trying to be as calm as possible and remind myself that I am prepared! I calm myself by reading through my notes and saying my responses to questions in my head. This keeps me relaxed by focusing on the material and not overthinking the situation. 

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

VB: I would go to lunch with Jon Bundrant. He is the founder of All-Pro Off-Road and just so happens to be my dad. He is the most influential person in my life and has taught me everything I know about the off-road industry.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.