People Places & Racing News

PRO Volunteer Spotlight: Lucas Frank of Brandmotion

By Ashley Reyes

Lucas Frank
Lucas Frank

Lucas Frank of Brandmotion has been named as the SEMA Professional Restylers Organization’s (PRO) newest Volunteer Spotlight Member. In Frank’s Q&A with SEMA, he shares what inspired him to pursue a career in the automotive aftermarket, his experience on the PRO Select Committee and what keeps him involved in the industry.

Frank’s active industry participation and experience has made him a vital contributor to SEMA, and PRO is proud to recognize him for his contributions.

SEMA: What inspired you to pursue a career in restyling/manufacturing?    

Lucas Frank: I love the automotive industry. Coming out of college, I really wanted to be a part of an industry where I could be surrounded by people passionate about what they do. Entering the automotive OEM world, I was amazed at how excited not only my co-workers were, but even more so the customers, vendors, media and everyone else. I love the legacy of the brands, the unique identity that customers have with their favorite brands, the loyalty and all the stories.

SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?    

LF: I wanted to become involved in a group that was helping to identify and solve everyday problems for individuals in the aftermarket. I have started to understand a much deeper perspective of the aftermarket industry and have met and been influenced by some really great people in PRO already.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?    

LF: Embrace the passion. You don't always have to understand it. Whether it's from the designers, the customers, the dealers or the upfitters, there's always something to learn.

SEMA: What is your dream vehicle? Where would we find you in it on any weekend?    

LF: Willys MB. I'd love to just simply drive around the country on a sunny Saturday afternoon enjoying the fresh air or out in Moab.

SEMA: What is the best advice you have ever received?     

LF: “Measure twice, cut once” and “Control the controllable.”

SEMA: What keeps you in the industry?

LF: There’s always a new problem or challenge to solve. This industry is so complex and changing so fast. There's always something new to learn and some challenge to throw yourself into.

SEMA: Where can we find you on a Saturday?

LF: Outside working on a car with my boys, at one of my kids’ ballgames or cutting down trees in the woods.