By Ashley Reyes
Lucas Frank of Brandmotion has been named as the SEMA Professional Restylers Organization’s (PRO) newest Volunteer Spotlight Member. In Frank’s Q&A with SEMA, he shares what inspired him to pursue a career in the automotive aftermarket, his experience on the PRO Select Committee and what keeps him involved in the industry.
Frank’s active industry participation and experience has made him a vital contributor to SEMA, and PRO is proud to recognize him for his contributions.
SEMA: What inspired you to pursue a career in restyling/manufacturing?
Lucas Frank: I love the automotive industry. Coming out of college, I really wanted to be a part of an industry where I could be surrounded by people passionate about what they do. Entering the automotive OEM world, I was amazed at how excited not only my co-workers were, but even more so the customers, vendors, media and everyone else. I love the legacy of the brands, the unique identity that customers have with their favorite brands, the loyalty and all the stories.
SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?
LF: I wanted to become involved in a group that was helping to identify and solve everyday problems for individuals in the aftermarket. I have started to understand a much deeper perspective of the aftermarket industry and have met and been influenced by some really great people in PRO already.
SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?
LF: Embrace the passion. You don't always have to understand it. Whether it's from the designers, the customers, the dealers or the upfitters, there's always something to learn.
SEMA: What is your dream vehicle? Where would we find you in it on any weekend?
LF: Willys MB. I'd love to just simply drive around the country on a sunny Saturday afternoon enjoying the fresh air or out in Moab.
SEMA: What is the best advice you have ever received?
LF: “Measure twice, cut once” and “Control the controllable.”
SEMA: What keeps you in the industry?
LF: There’s always a new problem or challenge to solve. This industry is so complex and changing so fast. There's always something new to learn and some challenge to throw yourself into.
SEMA: Where can we find you on a Saturday?
LF: Outside working on a car with my boys, at one of my kids’ ballgames or cutting down trees in the woods.