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SEMA “She Is” Member Spotlight: Holly Chunn of The Retrofit Source


By Ashley Reyes

Holly Chunn
Holly Chunn

The SEMA Businesswomen’s Network (SBN) has named Holly Chunn of The Retrofit Source (TRS) as this week’s #SheIsSEMA Spotlight member. Chunn is the human resources manager at TRS—an automotive aftermarket supplier of high-performance lighting upgrades for cars and trucks. Chunn obtained a dual degree in business law and business management from the University of North Georgia, and is OSHA-certified, SHRM-certified and ADP payroll-certified. In SBN’s Q&A with Chunn, she shares the best advice she has ever received, and what keeps her involved and passionate about the industry.

SEMA: What is the best advice you have ever received?

Holly Chunn: Seek commitment, not compliance! Leaders can achieve compliance from their employees, but that is merely getting people to do what they are supposed to do. There is no drive or passion with that. When leaders lead their people to truly commit to their work, they get more because their staff wants to work hard, not because they have to. Commitment=engagement.

SEMA: What keeps you involved in this industry?

HC: The men and women I work alongside keep me in this industry. To see their passion for cars and trucks and wanting to build products that improve them motivates me. We have a fantastic team from our warehouse guys to sales, to our CEO Brian Reese, to Matt Kossoff who started this company in his basement, to Chris Nelson who is a master of marketing, and Victor Jimenez who keeps us in line financially.

SEMA: On a Saturday, where can you be found?

HC: Out on the water with my beautiful five-year-old son, who also keeps me on my toes.

SEMA: How do you prepare for an important meeting?

HC: I get nervous. I am one of those women who forgets at least one thing and has to wing it. I have to admit that I’ve gotten pretty good at winging it over the years, and have found out that my passion for what I do comes out more in the moment than when it’s planned.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

HC: Ivana Trump. Who wouldn’t want to eat lunch with a powerful woman like herself?

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