By Ashley Reyes
Product development is one of the industry’s greatest challenges, and one that evolves constantly. Learn how to add value to your core product by joining the SEMA Emerging Trends and Technology Network (ETTN) for a Facebook Live Chat featuring Rod Emory of Emory Motorsports, July 30, at 12:00 p.m. (PDT).
In 1996, Emory and his wife Amy started Emory Motorsports with the goal of building the most iconic, yet personalized, Porche 356s on the road, while delivering a customer experience unlike any other in the Porsche marketplace. Since then, they have built dozens of vintage-class race cars while coaching owners to race competitively. In an industry where there is great competition, their unique niche differentiated them from many other builders.
During this live chat, Emory will discuss how component development and innovation happen organically within the niche vintage Porsche marketplace, and how Emory Motorsports uses a traditional product development process to add value to its larger product, the finished vehicle, through the use of vintage and modern technology. All ETTN members interested in tapping into Emory’s expertise are encouraged to participate in this live Q&A.
Visit ETTN’s Facebook page on July 30.