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TORA Volunteer Spotlight: George Lathouris of Warn Industries

By Ashley Reyes

George Lathouris
George Lathouris

George Lathouris of Warn Industries is this week’s SEMA Truck and Off-Road Alliance (TORA) volunteer spotlight member. Lathouris is the vice president of global sales at Warn Industries—a manufacturer of vehicle-recovery equipment and off-road vehicle accessories.

As a volunteer, Lathouris served two terms as chairman of the SEMA Light Truck Accessory Alliance (LTAA), now known as TORA, and actively informed and educated members on how to be more engaged with SEMA and industry leaders. His volunteer leadership contributions and overall influence on the marketplace resulted in him being honored and recognized as SEMA Person of the Year in 2013.

Read more about Lathouris in his Q&A with the SEMA Truck and Off-Road Alliance:

SEMA: What inspired you to pursue a career in the truck and off-road industry?

George Lathouris: I took advantage of an opportunity where I was able to unite my strong love of cars and trucks, and I went to work for a company, American Speed Equipment, that gave me the opportunity to feed my family and grow as a business professional.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

GL: I have been involved with TORA (previously the LTAA) since the early 2000s, and it only makes sense for me to continue to support the truck side of the automotive aftermarket. I started out volunteering with the council, and over time and active participation, I was thrilled to serve as its chairperson. The impact has been far-reaching, as my knowledge base increased and my ability to reach people beyond my normal means was greatly improved.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

GL: Do as many different things as possible and do not be afraid to take that challenge! Respect the past and keep your ears open, but continue to challenge the paradigm—today's world demands it!

SEMA: What is your dream truck or off-road vehicle? Where would you take that vehicle on any weekend?

GL: I'll be building that in a few years after this 40-plus-year ride is over for me, but in the interim, I picked up this Honda to have a little fun out in the California desert!