By Matt Kennedy
 The “2020 SEMA Market Report” provides a comprehensive overview of how consumers bought, researched and installed upgrades and modifications to their vehicles in 2019. |
The year 2019 marked continued growth for the specialty automotive aftermarket. American consumers spent $46.2 billion on parts for upgrading, modifying and customizing their vehicles—a new historical high.
The “2020 SEMA Market Report” provides a comprehensive overview of how consumers bought, researched and installed upgrades and modifications to their vehicles in 2019.
Example insights from the report include:
- Independent specialty shops accounted for 20% of all retail dollars spent on specialty auto parts.
- Pickups accounted for 31% of U.S. specialty auto aftermarket sales dollars.
- 59% of specialty-automotive consumers are under age 40.
- 63% of all specialty parts bought for SUVs were installed DIY.
You’ll also find information on parts buyers, key industry trends and forecasts, economic indicators and insights into the vehicles currently on the road.
Want to learn more? Head to www.sema.org/research and download the “2020 SEMA Market Report” today. You can also access SEMA’s other research reports, including the monthly “SEMA Industry Indicators” report, which provides regular updates on industry and economic trends.