By Ashley Reyes
Join the SEMA Emerging Trends and Technology Network (ETTN) for a Facebook Live Chat on Product Roadmapping, featuring Shawn Mastrian, CEO of Darkside Scientific Inc., June 24, at 12:00 p.m. (PDT).
Mastrian will describe and field questions on the process for taking a product to market and discuss the evolution of LumiLor, Darkside Scientific Inc.’s award-winning electroluminescent coating system. Participants will learn about the development of the product and challenges presented in the marketplace.
Topics will include assessing the market, delivering a product-market fit, and reacting to the market adoption, therefore altering the future product roadmap, especially where limited funding is a constraint.
Mastrian has more than 30 years of experience in leadership positions with companies such as Accenture and IBM. In addition to his nine years at Darkside Scientific Inc., he holds a chemical engineering degree from MIT, and is currently restoring a ’69 Lincoln Continental with the LumiLor product.
Visit the ETTN Facebook page, Wednesday, June 24, at 12:00 p.m. (PDT).