Business Tools

Join YEN's Live Chat Featuring Shaun and Dale of Complete Customs

By Ashley Reyes

SEMA members are invited to chat live with Shaun Freilich and Dale Martin during the next SEMA Young Executives Network (YEN) Facebook Live Chat, June 10, at 12:00 p.m. (PDT).

The SEMA Young Executives Network (YEN) presents a Live Chat featuring industry entrepreneurs and creatives Shaun Freilich and Dale Martin of Complete Customs. Tune in to YEN’s Facebook page, June 10, at 12:00 p.m. (PDT), as the duo hosts an engaging conversation on content marketing and how they are adapting their business model to new opportunities in 2020.

Freilich and Martin will discuss the Complete Customs Marketing Media Partnership—a unique business model that has allowed their business to not only be a full-service shop that sources parts and builds vehicles, but also document the entire build process though photography and video. By creating a partnership with manufacturers, they are able to promote and sell partners’ products on a daily basis by providing content in exchange for product.

Participants will be able to ask questions and gain insight from Freilich, who went from debuting his first SEMA truck at the RBP booth in 2009 to opening the doors of Complete Customs in 2011. Martin, who was hired as Freilich’s in-house photographer after his photos of Freilich’s Jeep made the cover of the first LFTD&LVLD magazine, will also discuss his journey transitioning from a regular job to going full time in the freelance world.

Mark your calendars and tune in to the YEN Facebook page, June 10, at 12:00 p.m. (PDT).