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Movers & Shakers: Hagerty Launches Grant Program to Help Automotive Businesses Recover

Compiled by SEMA Editors

Hagerty Launches Grant Program to Help Automotive Enthusiast Businesses Recover From COVID-19 Economic Slow-Down

Hagerty has announced the launch of its “Restore the Roar” grant initiative to help jumpstart U.S.-based enthusiast vehicle restoration shops, specialty parts manufacturers and other related businesses negatively impacted by the COVID-19 economic decline. Applications are available online and due by May 4. Grants will range from $5,000–$10,000 and be awarded in mid-May.

To be considered for the Hagerty "Restore the Roar" small business grants, a business must:

  • Be independently owned and operated.
  • Have fewer than 20 employees.
  • Have annual revenue less than $5 million.
  • Be 50 percent focused on the collectible and enthusiast vehicle industry.
  • Demonstrate need based on the crisis’ impact on business.
  • Demonstrate how the funds will be used.

For full qualification details and to access the grant application, visit Hagerty’s Restore the Roar website.

Ashley Khan
Ashley Khan

ITW Permatex Names Ashley Khan as Marketing Manager

Permatex has named Ashley Khan marketing manager for the Permatex and Versachem portfolio of products. Paco Agrafojo, Permatex director of marketing, made the announcement and noted that Khan will be based in Hartford, Connecticut, and lead a team of brand marketers in the Permatex Engine Repair Group. Khan joins Permatex in her third role with Illinois Tool Works, most recently serving as the brand marketing manager for Permatex Canada Inc., where she managed the company’s Rain-X, Slime, Fix-A-Flat, Black Magic and Gumout brands. Prior to joining Permatex Canada in 2016, Khan held a variety of roles at several advertising agencies and domestic and internationally integrated advertising campaigns for Fortune 500 brands, including General Motors, State Farm and Dell.

Kustom Built Cars Offers Graduates a Chance to Learn Auto Restoration

Kustom Built Cars is once again offering free restoration workshops for five individuals age 18–25 who are interested in careers in the automotive restoration industry. The company specializes in teaching a variety of techniques under the guidance of a professional car builder, providing students the chance to learn and work hands-on, building a custom car from start to finish in a real working hot rod shop. To qualify, submit a 2-5-minute video clip of why you want to learn the trade and what type of job you'll pursue in the industry. The deadline to apply is July 15. The company will choose the five individuals for the workshops that begin August 5. To submit your video, complete the form at

Yamaha Motorsports Launches “Deliver Your Ride” Program

Yamaha Motor Corp. USA, launched an all-new “Deliver Your Ride” program supporting Yamaha dealers that are able to complete vehicle purchases remotely and then deliver the product directly to customers. The new program includes ATV, side-by-side, motorcycle, and snowmobile products, and is available nationwide wherever dealers can legally and safely participate. The new Deliver Your Ride initiative was announced to Yamaha dealers on April 17, as a temporary program and Yamaha is working with dealers to assist with the implementation. Interested customers can contact their local Yamaha dealer or visit to determine availability in their area. This is a voluntary program and Yamaha is encouraging each dealer to determine the feasibility based on their local laws and capabilities.

Design Engineering Inc. Celebrates 25 Years

Design Engineering Inc. (DEI) is celebrating 25 years of sales, service and support of heat and sound control products. Founded in 1995 by performance industry veteran Dale Markley and his wife Nancy, DEI has designed and created “thermal tuning products” for the racing and performance aftermarket, as well as related industries such as aviation, powersports, marine and even locomotive. DEI is also known for its “build-to-spec" contract work for commercial, industrial and military-related businesses, along with myriad other industries. DEI won a SEMA Best New Performance-Racing product award in 2003 for its introduction of CryO2.

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