By Ashley Reyes
SEMA Education has partnered with Mike Brown, founder and CEO of the Brainzooming Group, to host a free six-part webinar series filled with tips and strategies to help SEMA members communicate, respond and plan for the changes resulting from the Coronavirus situation. The first webinar is scheduled for April 28, with additional webinars to be scheduled through May 26.
In the SEMA “Jumpstart Business Operations Webinar Series,” Brown will address looking to the future in a strategic manner and provide essential tools, resources and advice for businesses to think beyond near-term survival. Participants will learn how to communicate messages that reflect the environment, prepare for the potential pent-up demand resulting from a shut down, identify new ways to grow and how to incorporate changes into what will become the new normal.
Webinar 1: Tuesday, April 28, 2020
Making Sure Your Messaging and Tone Are On-Target
All organizations must ensure that their messages reflect the environment. Whether for customers or employees, you don’t want to share tone-deaf messages. In this webinar, Brown will on how to adapt and develop relevant messages that are timely and appropriate.
Webinar 2: Thursday, April 30, 2020
Learning the Positive Lessons from Disruption
Businesses have scrambled to change business practices and serving customers. They have suddenly innovated in ways unimaginable even weeks earlier. In this webinar, you’ll learn techniques to ensure that lessons and innovative new practices are incorporated when things return to greater normalcy.
Webinar 3: Tuesday, May 5, 2020
Handling Intense Demand When Customers Make Up for Lost Time
Products, services, and experiences that have been cut off to customers are creating pent-up demand that everyone will want to fulfill at the same time. In this webinar, we’ll talk about accelerating development and supply to address potential bottlenecks when social distancing and lockdowns are eased.
Webinar 4: Tuesday, May 12, 2020
Adjusting to Lower Demand and Finding New Ways to Grow
Many businesses will begin operating again with revenue levels well below previous trends, making ongoing cost management very important. In this webinar, you’ll learn how to find the balance between aggressively managing costs, protecting assets, and maintaining a viable market presence.
Webinar 5: Tuesday, May 19, 2020
Pushing Ahead with Change While Barriers Are Down
Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we’ll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.
Webinar 6: Tuesday, May 26, 2020
Engaging and Re-engaging Your Most Important Audiences
When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you’ll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.
Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.
*One winner per webinar. Winner can only win once. No purchase necessary.